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Live Shopify Product Bundle Examples

Get inspired by real examples of top D2C brands offering bundles on their Shopify store using Loop. 
Date posted (first-last)
Name
Price (small-large)
Price (large-small)

PWRGUM

  • The bundle provides all four varieties of PWRGUM, offering a range of flavors in one purchase which is ideal for taste exploration or for those who enjoy variety.
  • With the Mix Pack 12 Bundle, customers receive a larger quantity of gum packs, making it a practical purchase for regular consumers or those wanting to stock up.

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Others
Yes ✔️
Fixed Bundle
Yes ✔️

Lilac St

  • Great example of Buy More, Save More & Tiered Discounts.
  • Gamify Bundles on your store as an entryway to an exclusive club- Exclusive pre-launch sales & more gifts.
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Beauty
Range Bundle

Duo Toothpaste

  • Completely customized UI built on top of our existing theme (with help of one of our agency partners)
  • Bundle filters have a conversational tone to reduce the friction and increase conversion rate.
  • Used descriptions below the product card to inform new customers about the composition of the product.
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Others
Fixed Bundle

Every Foods

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Food & Meals
Fixed Bundle

Protein Chef

  • Filters on the bundle builder pages helps in switching between categories.
  • Easy and straightforward implementation of JavaScript based filters on the Bundles page.
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Food & Meals
Range Bundle
Yes ✔️

Go Brewing

  • They gamify the bundles building experience for subscribers as a way to get access to their membership (Beer Club)
  • For each level of membership, they offer three different bundles- Enthusiast, Believer and VIP.
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Beverages (Coffee/ Alcohol / Others)
Range Bundle
Yes ✔️

Seven Miles Coffee

  • Great example of having different bundles for different use-cases
  • Beverage brands that cater to both Home & Office requirements
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Beverages (Coffee/ Alcohol / Others)
Fixed Bundle
Yes ✔️

Veloforte

  • Great example of using bundle builder to sell your variety packs
  • A combination of multiple variety packs turn into the perfect subscription box for new customer acquisition.
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Health / Nutrition / Fitness / Supplements
Range Bundle

Shay and Blue

  • Use bundles on their store to offer a Discovery Set (samples of their main SKU) for new customers
  • Customers can select from either one-time purchase or subscription.
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Beauty
Fixed Bundle

Evermore

  • Visitors can buy samples of different SKUs from this bundle builder before committing to an actual subscription
  • This helps in reducing friction and improving conversion rate for new subscriber acquisition on the store.
  • Useful for brands that have sample SKUs for all their product SKUs.
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Pets & Animals
Fixed Bundle
Yes ✔️

Beme Wellness

  • They have combined 2 of the marquee product lines (Be Strong and Be Radiant) to create a Theme based bundle.
  • They have used simple backend configurations to give out a higher discount on bundle subscriptions over one time purchase.

Try This Bundle ↗
Health / Nutrition / Fitness / Supplements
Yes ✔️

Sauce Shop

  • Used the DIY customizable HTML section to add both text and image without the need of a developer.
  • The instructions on building bundles reduce apprehension and helps in improving conversion rate by breaking it down to just 3-steps.
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Food & Meals
Fixed Bundle

Happy Way

  • They have different bundle builder for different type of Product Category- Whey, Vegan and Superfood box
  • Each bundle builder on their store is customized differently as per the product category and the SKUs in the category.
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Health / Nutrition / Fitness / Supplements
Fixed Bundle
Yes ✔️

Pumpkin Organics

  • Loop has multi-lingual support for Bundle building experience.
  • This is a native feature without requiring a Shopify translation app.
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Beverages (Coffee/ Alcohol / Others)
Range Bundle

Hey Linn

  • Bundle building experience starts with a quiz to understand the current requirements of the potential new customer
  • Based on the responses and the final outcome of the quiz, they have a landing page to redirect visitors to different bundle pages.
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Beauty
Fixed Bundle

Meat Box

  • Use of image banner to highlight discount on creating your first bundle
  • Highlights the minimum cart value on which discount can be applied.
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Food & Meals
Fixed Bundle
Yes ✔️

Lit Love Box

  • For SMBs with monthly rotating set of items, box subscriptions can be a great way to acquire new customers
  • This SMB customized the whole bundle experience without the help of a developer.
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Education & Children
Range Bundle

Best Practices for Creating the right Product Bundling on Shopify Stores

Combine Fast-Selling Products with Slow-Moving Ones

Pairing fast-selling products with slow-moving ones helps to optimize Shopify inventory turnover and prevent stock stagnation.

Think of a Fun Name for Your Bundles

Creating catchy and memorable names for product bundles on Shopify can make them more appealing and easier for customers to remember.

Be Specific About the Bundle’s Benefits

Clearly communicate the value proposition of the bundle, highlighting the cost savings, convenience, or enhanced experience that customers will gain by purchasing the bundled products.

Offer a Discount

Providing a modest discount on bundled products incentivizes customers to opt for the bundle, making it a more attractive proposition than purchasing items individually.

Make the Bundle Attractive

Utilize visually appealing packaging or digital displays to make the bundle visually enticing and attention-grabbing.

Conduct Consumer Research

Understanding customer preferences and purchasing behaviours is crucial for creating bundles that resonate with the target audience.

Choose Where to Place Your Product Bundles

Strategic placement of product bundles on your Shopify store can significantly impact their visibility and sales performance.

Benefits of Product Bundling

Increased Average Order Value (AOV) Without Perceived Upselling

Product bundling subtly encourages customers to spend more. By combining products at a perceived discount, customers are more likely to increase their purchase size without feeling pressured into upselling.

Improved Customer Experience

Bundles simplify the shopping experience. Customers appreciate the convenience of finding complementary products grouped together, saving them time and decision-making effort.

Introduce New Products to Customers

Bundles are a great way to introduce customers to new or less-known products. When paired with bestsellers, these new products gain more visibility and a higher chance of being tried out.

Battle Overstocking

Overstocking issues can be mitigated through strategic bundling. It's an efficient way to move excess stock, especially for seasonal or time-sensitive products.