Loop Subscriptions

Brand

The Calzone Kitchen

Bundle Type

BYOB

Industry

Food

Setup

Standard

Key Strategies to Steal

1. Step-by-Step Process Flow
"STEP 2: PICK YOUR ITEMS" clearly indicates multi-step bundle building process, breaking down selection into manageable phases while maintaining momentum through numbered progression.

2. Food Category Organization
Products grouped by meal type (CALZONES, CHICKEN, SAUCES, DESSERTS) with expandable sections allows customers to build complete meal experiences rather than random food selections, encouraging complementary purchases.

3. Crossed-Out Pricing Strategy
Consistent pricing display showing original price crossed out next to bundle price (£11.65 £12.95) reinforces savings on every item selection, maintaining value perception throughout the bundle building process.

Complete Meal Positioning

Product organization encourages building full meal experiences (main + sides + sauces + desserts) rather than single item purchases, naturally increasing order values.

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Expandable Category Headers

Clear category sections (CALZONES, CHICKEN, SAUCES, DESSERTS) with dropdown functionality allows focused browsing within meal types while maintaining page organization and reducing overwhelm.

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Individual Product Pricing

Each item shows bundle price alongside crossed-out original price, creating consistent savings reinforcement and making customers feel they're getting deals on every selection.

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Sticky Cart Summary

Bottom cart showing "5 items added" with total £39.42 and "ADD TO CART" provides real-time feedback on bundle progress and total investment.

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