Industry
Beauty
Primary Pattern
Purchase Optimization + Value Visualization
→ Value Visualization
"Save An Extra 10%" - Word "extra" suggests bonus on existing pack savings
→ Value Visualization
Monthly cost breakdown (Rs. 675/month) - Halves mental price tag of Rs. 1,350
→ Smart Defaults
2-month delivery matches "Lasts 2 months" - Removes frequency decision friction
Why this works?
‍
Men want simple value without sales pressure. Monthly breakdown makes premium pricing manageable. "Extra savings" respects their intelligence. Minimal design avoids overwhelming benefit lists.
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Industry
Beauty
Primary Pattern
Purchase Optimization + Value Visualization
→ Value Visualization
"Save An Extra 10%" - Word "extra" suggests bonus on existing pack savings
→ Value Visualization
Monthly cost breakdown (Rs. 675/month) - Halves mental price tag of Rs. 1,350
→ Smart Defaults
2-month delivery matches "Lasts 2 months" - Removes frequency decision friction
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