→ Clear Value Proposition Header
"Bundle and Save Up to 20%" with free shipping on bundles over $35 sets clear savings and shipping incentives.
→ Frequency-First Selection
Delivery frequency options (1, 2, 3, or 6 months) highlight the 3-month option, encouraging longer subscriptions.
→ Collapsible Category Sections & Prominent Add Buttons
Dropdown categories keep the page tidy, while orange "Add to Bundle" buttons highlight action and emphasize bundle building.