"For Best Results" medical framing - Authority bias positions subscription as expert recommendation
→ Value Visualization
40% discount (€66.88 → €39.99) - Dramatic savings with itemized value breakdown
→ Benefit Layering
Free vet consultation - Transforms vendor into healthcare partner
Why this works?
Pet parents invest in health, not products. Medical framing taps "doing what's right" motivation. Vet consultation creates switching costs beyond product. Volume tiers maximize LTV.
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