Brand
Good Protein
Industry
Supplements
Strategy
Choice Architecture

Ideas to Steal

  • Simplified navigation structure
  • "Goes well with" language for upsells
  • Multiple quick actions without clutter
  • Integrated FAQ section
  • Clear delivery frequency display

Upsell Cards

Element: "Goes well with your next order" with product tiles
Why It Works: Contextual language creates logical connection
Performance: Visual cards get 2.3x higher CTR than text links

Next Order Display

Element: Clear "November 25, 2025" with actions below
Why It Works: Date + actions in single view
Support Impact: Eliminates 65% of timing inquiries

Action Button Array

Element: Order now/Reschedule/Delay/Add products buttons
Why It Works: Multiple options without overwhelming
Best Practice: 4+ options reduce panic cancellations by 35%

Key Strategies to Steal

Ideas to Steal

  • Simplified navigation structure
  • "Goes well with" language for upsells
  • Multiple quick actions without clutter
  • Integrated FAQ section
  • Clear delivery frequency display