🎯 "Join the Club" PositioningYellow banner frames subscription as exclusive membership rather than just auto-delivery - "Join the Club Today!" with free toy creates community feeling and FOMO around a VIP experience.
💎 No Price on Subscription OptionSubscription box shows benefits without displaying price - forces focus on value props first, while one-time option looks empty in comparison with just "One-Time" text.
🔓 Code-Activated First Order Bonus"30% OFF + FREE SCOOP w/ code CAT30" creates an action step that increases commitment - entering a code feels like unlocking a special deal, increasing psychological investment.
Green text triggers positive emotions, highlighting the benefit as the headline.
Auto-Ship option has a thick purple border, making it feel like the primary choice compared to the thin gray One-Time option.
Shown at bottom of subscription box for simplicity before details.
🎯 "Join the Club" PositioningYellow banner frames subscription as exclusive membership rather than just auto-delivery - "Join the Club Today!" with free toy creates community feeling and FOMO around a VIP experience.
💎 No Price on Subscription OptionSubscription box shows benefits without displaying price - forces focus on value props first, while one-time option looks empty in comparison with just "One-Time" text.
🔓 Code-Activated First Order Bonus"30% OFF + FREE SCOOP w/ code CAT30" creates an action step that increases commitment - entering a code feels like unlocking a special deal, increasing psychological investment.
