Pre-selected Subscribe Option
The blue radio button is already selected, making subscription the default path - customers must actively opt-out rather than opt-in, leveraging behavioral economics.
Massive Price Contrast
$37.99 struck through to $22.79 creates a dramatic visual anchor - the 40% discount feels substantial when you see the actual dollar savings ($15.20).
How subscriptions work
This educational framing reduces anxiety by positioning the benefits as helpful information rather than sales pressure, building trust through transparency.
Minimum Order Disclaimer
"Minimum of 2 orders required*" is strategically placed at the bottom in smaller text - visible for transparency but not prominent enough to create friction at decision point.
