Brand
Mammaly
Industry
Pet supplies
Strategy
Expectation Management & Social Proof

Ideas to Steal

  • Multi-format product display
  • Educational effectiveness timeline
  • Health assessment tool links
  • Visual discount badges
  • Comprehensive footer links

Product Update Banner

Element: "Ah jetzt neu: mammaly Dose 2.0"
Why It Works: Portal used to announces improvements
Loop Metric: Update announcements increase engagement by 38%

Reward Display

Element:  Subscription journey with rewards view
Why It Works: Builds retention confidence

Positive Action Framing

Element: "POSTPONE ORDER" vs "Skip"
Why It Works: Reduces cancellation psychology
Impact: "Postpone" reduces cancel intent by 22%

Custom section for product

Element: Talks about how the product works and the timeline around it so the consumer sticks around for the results
Why It Works: Reduces early cancellation

Custom section for perks

Element: Reinforces customers about why they subscribed and why should they continue their subscription
Why It Works: Strategically placed before the cancelation button.

Key Strategies to Steal

Ideas to Steal

  • Multi-format product display
  • Educational effectiveness timeline
  • Health assessment tool links
  • Visual discount badges
  • Comprehensive footer links