"Auto-Replenish" not "Subscribe" - Functional framing reduces commitment anxiety
→ Default Selection Strategy
Purple background pre-selects subscription - Visual hierarchy makes it the obvious choice
→ Benefit Layering
Free samples + gifts with every delivery - Turns replenishment into anticipated events
Why this works?
Parents fear two things: running out and choosing wrong products. "Auto-Replenish" solves the first pain point, while free samples solve the second. Authority-backed frequency recommendations remove decision fatigue.
.png)
