Hero Banner Benefit Stack
"SUBSCRIBE & SAVE" hero messaging with 6-point benefit list to establish subscription value immediately.
LILAC St execution: "Up to 40% Off Lashes, Free $42 Welcome Kit, 25% Off Bonds & Accessories, Free U.S. Shipping, Flexible Deliveries, Skip/Pause/Cancel Anytime"
Quantity Selection (Buy More Save More)
Per-product quantity selectors enabling volume purchases with implicit bulk savings.
LILAC St method: Simple +/- quantity buttons under each lash style, allowing customers to build larger orders for better per-unit value.
Default Subscription + Dynamic Pricing
Pre-selected subscription with real-time pricing updates and comprehensive benefit messaging for value reinforcement.
LILAC St implementation: Radio button pre-checked, dynamic price calculation showing subscription discount, delivery frequency selector, detailed benefits (pause/skip/cancel, birthday specials, free delivery).
Individual Product Controls
Visual lash style grid with before/after eye images and individual quantity controls per product.
LILAC St execution: Split-screen eye comparison images, product names, +/- quantity selectors, organized in scrollable mobile-friendly grid.
Progress Indicators
Visual feedback through selected quantities and running total in cart/selection summary.
LILAC St approach: Quantity numbers update in real-time, implicit progress through product selection count, leads to final cart summary.This linear flow guides customers from subscription benefits → volume selection → pricing advantage → product customization → completion tracking.
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