Industry
Pet supplies
Primary Pattern
Bundle-First (Purchase Optimization)
→ Purchase Optimization
Bundle before subscription - Secures quantity commitment, then adds subscription as bonus layer
→ Default Selection Strategy
Toggle switch not checkbox - "Upgrade" you switch ON vs commitment you check off
→ Benefit Layering
"FREE Gift When You JOIN" with visual - VIP club positioning with tangible welcome gift
Why this works?
‍
Multi-pet households want bulk but resist subscription. Meet them at quantity decision first, subscription second. "Most Popular" anchors choice. 365-day guarantee at CTA removes final anxiety.
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Industry
Pet supplies
Primary Pattern
Bundle-First (Purchase Optimization)
→ Purchase Optimization
Bundle before subscription - Secures quantity commitment, then adds subscription as bonus layer
→ Default Selection Strategy
Toggle switch not checkbox - "Upgrade" you switch ON vs commitment you check off
→ Benefit Layering
"FREE Gift When You JOIN" with visual - VIP club positioning with tangible welcome gift
<- Previous widget  Next widget   ->
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