Loop Subscriptions

Brand

NutriPaw

Industry

Pet supplies

Widget Type

Standard

Key Strategies to Steal:

🎯 Bundle as Primary, Subscription as Bonus LayerInstead of choosing between one-time vs subscription first, customers pick quantity THEN see subscription savings - this two-step approach increases bundle adoption before introducing recurring commitment.

💎 "FREE Gift When You JOIN" IncentivePositioning subscription as joining a VIP club with immediate dental stick reward - the tangible freebie makes the first order feel like a special welcome package rather than just a discount.

🔓 Pet-Focused Benefit Language"Maximise support, for your pet's health" frames subscription as responsible pet parenting rather than just saving money - appeals to emotional desire to provide the best care possible.

Three-Tier Package

Product images scale up (1 tub → 2 tubs → 3 tubs) creating visual momentum toward larger purchases while "Most Popular" on middle option anchors choice.

Orange Subscription Toggle

Toggle switch (not checkbox) makes subscription feel like an "upgrade" you're switching ON rather than a commitment you're checking off - subtle but powerful UX psychology.

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Delivery Frequency

Toggle Frequency selector only appears AFTER enabling subscription - progressive disclosure reduces initial complexity and makes the subscription decision binary (yes/no) rather than multi-variable.

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Free gift

Highlighted as the part of subscription perk