Brand
Ever Eden
Bundle Type
BYOB
Industry
Beauty
Setup
Standard

Key Strategies to Steal

1. Tiered Discount Structure
Clear percentage-based savings tiers (15% off 2 products, 20% off 3 products, 25% off 4+ products) with prominent display at top of page. Creates immediate understanding of bulk purchase value and encourages larger orders.

2. Category-First Navigation
Tabbed category selection (Kids & Teens, Baby & Mum, Travel Size) allows customers to filter products before selection, reducing cognitive load and improving product discovery within their specific needs.

3. Crossed-Out Pricing Psychology
Individual product pricing shows original price crossed out next to discounted price ($44.45 $39.60), making savings immediately visible on each item and reinforcing value perception throughout selection process.

Prominent Discount Messaging


Top banner clearly states "Build your own set and save: 15% off 2 products, 20% off 3 products, 25% off 4+ products" - establishes value proposition immediately and sets expectations for bulk purchasing benefits.

Frequency Selection

Subscription frequency selector (One time, 3 months, 1 month) positioned prominently with 3-month option highlighted in pink, defaulting customers toward longer subscription commitment while maintaining choice.

Category Tabs

Clean tab interface for "Kids & Teens," "Baby & Mum," and "Travel Size" enables quick product filtering and reduces overwhelming product selection, particularly effective for parent-focused skincare brand.

Individual Product Pricing

Each product displays crossed-out original price alongside current price, creating consistent value reinforcement and making bundle savings feel significant across all selections.

Dynamic Cart Summary

Cart total updates in real-time showing "Discount 15%" and final pricing, providing immediate feedback on savings achieved and encouraging completion.

Sticky Progress Indicator

Bottom banner shows "Add 1 more product(s) to get a bigger discount of 20%" with progress visualization and current savings display, creating urgency and clear next action.

Key Strategies to Steal

Key Strategies to Steal

1. Tiered Discount Structure
Clear percentage-based savings tiers (15% off 2 products, 20% off 3 products, 25% off 4+ products) with prominent display at top of page. Creates immediate understanding of bulk purchase value and encourages larger orders.

2. Category-First Navigation
Tabbed category selection (Kids & Teens, Baby & Mum, Travel Size) allows customers to filter products before selection, reducing cognitive load and improving product discovery within their specific needs.

3. Crossed-Out Pricing Psychology
Individual product pricing shows original price crossed out next to discounted price ($44.45 $39.60), making savings immediately visible on each item and reinforcing value perception throughout selection process.