Brand
The Earthling Co
Industry
Beauty
Strategy
Reciprocity & Privilege Framing

Ideas to Steal

  • Automatic gift addition
  • Product visuals in add-ons
  • Logical discount code placement
  • Per-product edit controls
  • Comprehensive footer navigation

Exclusive Offers Banner

Element: "Exclusive Offers on Your Upcoming Subscription"
Why It Works: VIP feeling for subscribers
Loop Metric: Exclusive offers increase add-on rate by 35%

Free Gift Message

Element: "Congratulations, a FREE Lip Balm has been added"
Why It Works: Surprise rewards create delight
Retention Impact: Auto-gifts reduce churn by 31%

Key Strategies to Steal

Ideas to Steal

  • Automatic gift addition
  • Product visuals in add-ons
  • Logical discount code placement
  • Per-product edit controls
  • Comprehensive footer navigation