Loop Subscriptions

Brand

Four Sigmatic

Industry

Beverage

Widget Type

Standard

Key Strategies to Steal:

🎯 Multi-Step Purchase JourneyBreaking the purchase into three clear steps (product → pack size → delivery) reduces cognitive overload and makes a complex decision feel manageable, increasing completion rates.

💎 "Most Popular" Social Proof BadgeBrown badge on the 2-pack leverages bandwagon effect - customers naturally gravitate toward what others are choosing, making the middle option feel like the safe, smart choice.

🔓 Icon-Based Benefit GridSix benefit icons create a visual checklist that's faster to scan than text - each icon represents a promise fulfilled, building value perception without reading fatigue.

Free Shipping tag

On 4-Pack boosts AOV, while "Most Popular" on 2-pack serves as a psychological anchor.

High-contrast badge

Orange discount badge on the subscription label creates urgency, making the discount feel like a limited-time offer.

Two-Column Layout

Benefits split into two columns with distinct icons creates easy scanning - left column shows immediate benefits (discounts), right column addresses concerns (flexibility).

Pricing

$40.00 → $28.00 shows $12 savings.
Makes daily costs feel negligible, reframing total cost as a daily investment.