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About the Brand and subscriptions model
Flawsome is not your regular drinks brand. Their drinks are made from fruits that would have gone to waste otherwise. Since their launch in 2018, they have inspired people to embrace positive change and have saved more than 24 million fruits! It is a B Corp™ certified business (businesses that balance purpose and profit). Their founder, Maciek Kacprzyk, is a Forbes 30 under 30.
They run Autoship subscriptions on most of the SKUs on their Shopify store.
For the last one and a half years, Flawsome was using another competitor for subscription management. However, as things started to scale up, Flawsome’s team started facing a lot of challenges because of their previous app and started searching for Recharge alternatives.
Challenges with their previous app
The problems with a legacy subscription app are mainly related to inventory management. It started to interfere with the accounting operations.
We used another app for recurring orders, but over the time it created a lot of accounting issues that made us look for a change.
Challenge 1: Duplicate listing of all product SKUs
For every product available for subscription, the legacy app created duplicate SKUs. Whenever a subscription order was created, a duplicate SKU was being sold. Flawsome team had to face situations where the item got sold out and the recurring SKU was still active in their ex-app. They were not able to fulfil subscription orders because they were out of stock and the customers’ orders did not stop.
Another issue was that if you made any changes on the product, you would need to go back to the legacy app and re-sync the products.
Challenge 2: Sync issues with Unleashed’s Inventory management app
This was a major issue. In Unleashed, you can’t have products with the same SKUs. When the orders were imported automatically from Shopify, all of the recurring orders had errors- They didn’t get imported correctly. This led to huge discrepancies in the stock levels on the platform and in reality.
Migration Decision to Loop
Alisia from the Flawsome team was evaluating Recharge and Bold subscriptions. She also reached out to Loop with her concerns. She was impressed by our subscriptions solution and also the quick revert to her queries by our customer support team.
Here’s how we were able to address their issues:
1. Create recurring orders on existing SKUs instead of duplicating
Within Loop, we don’t create duplicate SKUs for subscription orders. We create recurring orders on existing SKUs. So even if you make any changes or some product goes out of stock, all information is already there and is up to date.
2. Inventory management sync & handling out of stock products
As soon as Flawsome switched to our app, they were able to import all the recurring orders to Unleashed. Flawsome didn’t have to worry about out of stock products being sold as our app updates the inventory in real-time within Shopify’s backend.
We started off the migration process with a pilot. First, Alisia installed Loop subscriptions on the Shopify store and set up selling plans for their customers.
Flawsome team used Pagefly for their product page design. We integrated with their Pagefly template to modify the existing design and get the subscription widget live.
Then she did an end-to-end test flow with the Unleashed app. Everything worked smoothly
They wanted to test the entire flow within our app.
Once they were satisfied, we launched the subscription program on their entire online store.
We migrated all of their existing subscribers from the legacy app to Loop.
“Loop subscriptions has been phenomenal in managing our subscriptions. The migration was smooth and our operations overhead is much lesser now. Loop has also given us quite a few recommendations on subscriber growth and helped the team implement some of them. If you are thinking about subscriptions on Shopify then Loop is a must.”
Flawsome is a modern business that wants to highlight the carbon offsetting data of every purchase, including subscriptions. It’s a great initiative keeping in mind the current environmental situation and helps them to improve the conversion rate on product page.
We keep engaging with the Flawsome team on new ideas on how they can increase their subscriber conversion rate and also increase the size of their subscription base.
For other brands reading this story, this is the right year to make the switch to Loop.