Recharge Payments vs Bold Subscriptions: Legacy Apps Comparison & Growth of Native Shopify Apps

Shopify Apps
Karan Chaudhary
Last Updated On:
April 27, 2023

Offering subscriptions has become a popular way for Shopify DTC & e-commerce businesses to increase customer loyalty and revenue. Recharge Legacy and Bold Subscriptions are two popular Shopify apps that offer these features.

In this post, we cover Recharge Legacy and Bold Subscriptions Shopify apps and give an overview of their similarities and differences.

And then we share why we built Loop Subscriptions to cater to the demands of modern DTC community and all subscription models.

Exploring Recharge Payments vs Bold Subscriptions

Bold Subscriptions and Recharge Payments are both regarded as popular Shopify subscription apps, each with its unique features. 

How are Recharge Payments & Bold Subscriptions alike?

Recharge Legacy and Bold Subscriptions share several similarities, making them both popular choices for businesses looking to manage subscriptions and memberships. 

Firstly, both Shopify subscriptions apps have been in the Shopify app business for a long time

Secondly, they offer a range of features to manage subscriptions, such as subscription order management, subscription analytics, and subscriber customer portal. 

Subscriptions on Recharge Legacy and Bold Subscriptions (Bold V1) are powered through an external checkout page that is not hosted on Shopify's native checkout experience.

This means that when customers purchase products through these Shopify apps, they are redirected to an external domain for the checkout process. 

In Recharge Legacy, the external domain is, while in Bold Subscriptions (Bold V1), it is

Recharge Legacy v/s Bold Subscriptions- How are they different?

*Last updated in April 2023 as per their Shopify app store listing

What makes a great Shopify subscription app?

Loop Subscriptions is one of the most comprehensive and reliable Shopify subscription apps. We offer a wide range of features, integrations, pricing options, and exceptional customer support, making it an ideal choice for any online DTC brand looking to supercharge their eCommerce subscriptions. 

Here are five key reasons why 1500+ Shopify stores use Loop for subscriptions:

  1. Functionality

Loop Subscriptions offers a powerful set of subscription features like:

  • Powerful automation flows for subscriptions
  • Strong cancellation analytics and churn reduction flows
  • Smart dunning management to reduce passive churn
  • No-code builder boxes with complete customisation
  • Mobile friendly customer portal to retain & upsell subscribers

We enable businesses to tailor their subscription model to meet their unique needs, whether it’s selling physical or digital products, offering membership-based services, or creating subscription boxes.

  1. Integrations

Loop Subscriptions integrates with more than 20+ Shopify Apps across Marketing, Loyalty, Reviews => Klaviyo, Smile, Attentive, Gorgias, Rebuy, Recart to streamline subscription management, automate email marketing campaigns, and boost customer engagement.

  1. Pricing

We offer a range of pricing plans, starting from $99 per month for the Growth Plan, up to $399 per month for advanced features and enterprise-level support.

Our pricing is flexible and scalable, enabling businesses to choose the plan that best fits their budget and growth goals. We also offers a 14-day free trial, allowing DTC brands to test the Shopify app's features before committing to a paid plan.

  1. Shopify App Store rating

We have an impressive 5.0 star rating on the Shopify app store, with over 150 positive reviews. Customers praise the app's functionality, ease of use, and excellent customer support. Our Shopify app's high rating is a testament to our reliability and effectiveness in helping businesses grow their subscription revenue.

  1. Customer support

We provide exceptional customer support, with a dedicated support team available via email and live chat. The team offers prompt and knowledgeable responses to any questions or concerns, and works closely with businesses to ensure that their subscription model runs smoothly.

Why Loop Subscription is preferred over legacy Shopify apps like Recharge Payments & Bold Subscriptions?

When it comes to choosing a subscription app for your business, you have a choice between native subscription apps and legacy Shopify apps. 

Legacy Shopify apps such as Recharge Payments and Bold Subscriptions have been in the market for a long time and have a large customer base, making them a reliable option for businesses. However, they may lack the flexibility and customization options that newer subscription apps offer. 

Newer subscription apps, like  Loop Subscriptions, are built on modern technology and offer more innovative features to manage subscriptions and memberships. We offer a greater degree of customization, allowing businesses to tailor their subscription programs to their unique needs.

If you don't know how to set up a product subscription or are new to Shopify subscription apps, check out our blog on how to set-up subscriptions on Shopify.

Here are 4 key reasons you should choose Loop over legacy Shopify apps:

  1. Native Shopify Checkout: Loop Subscriptions has a native checkout page, which ensures seamless subscription purchases.
  1. Automated Subscriber Journey: Loop Subscriptions offers Loop Flows, a feature that gamifies subscription programs and rewards customers.
  1. Modern UI & Interface: Loop Subscriptions is built on modern technology and has an intuitive user interface, making it easy for businesses to manage their subscription programs.
  1. Lower Cost & 40% Cost Reduction: Loop brands save nearly 40% in subscription app costs by switching from legacy apps like Recharge Payments & Bold Subscriptions because our transaction fees is much less.

These features make Loop Subscriptions a great alternative to Recharge Payments and Bold Subscriptions for businesses looking to streamline their subscription management process and create a more engaging customer experience.

The Ultimate Choice Is Yours!

200+ brands have migrated from legacy apps like Bold & Recharge to Loop. Our merchants trust us for delivering the most seamless and white-glove migration experience.

One of our merchants Campus Protein- a 12 year old Shopify brand migrated from Recharge to Loop because of lower transaction fees and improved subscription experience for members. Read their migration story.

Checkout more merchant love here ♥️