Retention is a Two-way Game

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Subscriber moves through different phases. Build systems that promotes retention.

Payback Period
Accelerate CAC recovery before churn
Habit → Ritual
Build consistent purchasing habits
VIP Experience
Maximize LTV with exclusive experiences
Cancellation flow
Recover subscribers at cancellation
Payback Period
You need to recover CAC faster and achieve break-even. But 68% of all churn happens in the first 3 orders.
Streaks
Reward subscribers for ordering on time with milestone-based streaks. Think of it as gamifying consistency.
Mystery Rewards
70% of visits to portal leads to skip, pause, or cancellation - drop surprise reward exactly at these moments.
Habit → Ritual
 Subscribers are seeing initial results. Now you need to become part of their journey not just a product they buy, but a partner in their health/beauty/wellness goals.
Personalized Reward Journey
You've completed 4 orders, here's what's next
Complementary Upsells
Add products that enhance their health goal
Integrated Loyalty
Make accumulated points visible and valuable
Seamless Management
Zero friction for any subscription action
VIP Experience
These subscribers generate the highest LTV. They've built the ritual now ensure they never leave by making them feel truly exclusive.
Exclusive Portal Experience
Different interface showing VIP status
Premium Access
First launches, VIP-only products, deeper discounts
Advanced Cross-sell
Secondary benefits at exclusive pricing
Personalized Campaigns
Milestone celebrations, founder notes
Cancellation flow
They clicked cancel.
Remind them why they started, find the real reason, offer a solution, and use incentives last.
Benefits Pages
When users click Cancel, show personalized content on subscription value.
Smart Survey
Subscribers past the benefits page see a survey capturing cancellation reasons.
Alternatives
Subscribers select a cancellation reason, and the system suggests alternatives.
Offers
If subscribers decline options, the system offers incentives based on reasons.

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