Our Mission

At Loop we want to un-complicate subscriptions for DTC brands across the world on Shopify.

To build sustainable DTC businesses, brands have to start investing in engaging and long-term subscription programs. And to keep subscribers happy, they must offer the best experience in the market.

We want to help DTC community offer that world-class experience to their subscribers. And that's why we launched Loop.

So it's not just another app. We want to become your subscription growth partners.

PS: We have done the biggest migration in the history of the Shopify ecosystem 🚀 (*as far as we are aware). Here is the story.

Team behind Loop
vivek agarwal
Co-founder

Built and exited KoinOk- a crypto trading platform. Passionate for decoding what customers want.

yashbir singh
Engineering

Built 2 start-ups in the past. Loves hacking his mind with complex product problems.

manas oswal
Engineering

Coding since class 7th. Rejected $200k offer for his side project in college.

Abel leslie
Merchant Success

Jack of a lot of trades and master of increasing subscription revenue.

karan chaudhary
Growth

Converts coffee into copy. Writes content that DTC brands will find useful!

kanira jain
Sales

First sells to DTC brands, then buys from them!

Anirudh Vashishth
Growth

It's not about who sells the best story, it's about who best sells the story.

Next-Generation Shopify App
Powering DTC Subscriptions

New York, USA
Gurgoan, India
By the numbers
1 M+
Number of subscribers across stores
150k+
Biggest subscriber base migrated
1500+
Shopify stores use Loop
5.0 ⭐
Rating on Shopify store
Switch to Loop. Run Subscription Program for Long-Term Growth

200+ DTC brands have made the switch to Loop