Migration Date: October 2021

Highwire Coffee Roasters made the migration move to grow subscriptions

Highwire Coffee Roasters, a US based store, was unhappy with their previous subscription app. Once they switched over to our app, they improved the subscriber experience and realized subscription revenue from failed payments.

10k
Social Media following
Country of Origin
Industry- Beverages

"Piyush, Vivek, and team are wonderful to work with. They are hands on and invested in the success of our subscription program and have helped us greatly improve results in a very short time. I highly recommend this app!"

Robert Myers

Founder, Highwire Coffee Roasters

About the Brand

Highwire Coffee was started by founders Rich Avella, Eric Hashimoto, and Robert Myers because they believed in an idea: A coffee company can be a force for good. And with that belief, Highwire was launched in the Rockridge neighbourhood of Oakland in 2011. 

They extended their business to other areas pretty soon: Oakland, Berkeley, Albany, Montclair Village and Alameda. They have a DIY approach to figuring out new things for their business and like to partner with people that have similar values (that would be our team in this story)

Unhappy with Bold's Legacy System

Highwire is a brand with an extremely high return customer rate of over 80%- People just love their coffee!

A very high returning customer rate

This shows how good their products are and the focus on customer experience. That’s why they built up a sizeable subscriber base.

Highwire Coffee was initially using Bold for subscription management for 2+ years. However they were not happy with that app. It had a lot of legacy issues that hindered Highwire's online customer experience.

Problem 1: Two accounts for managing orders

Highwire’s customers had to create two accounts to manage their subscription orders: One on Bold’s platform and the other on their own website. 

“The Highwire team was not happy with this setup because this translated into a double effort by their customer”

Problem 2: Bad User Interface and Complex Customer Portal

The customer portal plays an integral part in the subscription management experience. That’s why it should be intuitive and easy to use for customers.

But it was exactly the opposite with Bold's subscriber portal. Highwire’s team started getting a lot of support tickets related to that portal because it had clunky UX and hard-to-navigate menus.

Highwire's team had enough of these issues. Robert, one of the founders, reached out to the Loop team regarding a switch over. 

Migration Decision and Process

Robert made the decision to migrate on the same day when he wrote to us. As the first step, we activated our subscription widget on their store.

Process

We were able to finish the setup and migrate all of Highwire’s existing customers over from Bold to Loop without any issues. The whole process took around 1-2 weeks as it was one
We  made some changes on their product page and customized the widget for higher subscriber conversions.

In the second step of migration, we brought over subscriber information, payment methods and shipping profiles.

Highwire was one of our early migration. It went super smooth. Now, we have done over 200+ migrations. The process happen like clock-work now.

Very Happy Post Migration

The Highwire team can finally concentrate on what matters: Increase subscribers without worrying about hampering their experience.

1. Lesser Tickets with Password-less Customer Portal

Customers can easily access customer portal from My account Section and a dedicated page where they just need to enter their email. From the customer portal, customers can easily make changes in the subscriptions without needing to get in touch with Highwire team.

They have seen a drastic decrease in their support tickets related to subscription orders (almost zero).

subscriber customer portal


2. High Payment Realization with Smart Dunning Management

If there are payment failures in subscription orders, our smart dunning system detects and retries the existing payment methods. We also notify those particular customers about the payment failure.

With the help of this feature, the Highwire team is now able to identify and generate revenue from subscription transactions with payment issues.

Analytics of Revenue Realization


3. Communicating with Subscribers: Seamless Integration with Klaviyo

At Highwire, Klaviyo played a huge role in everyday operations.
Email and messaging campaigns for subscribers were automated using Klaviyo’s auto flows, based on pre-set rules. 

Check real-time Klaviyo events

Steps forward

We work with Robert and the team to scale-up subscription related growth plans by setting-up automated campaigns to convert more customers into subscribers. 

By the way, if you want to try their coffee, check out The Core signature Coffee- It is one of their most subscribed products.

If you also want to boost your subscriptions and migrate from Recharge or Bold, write to us at contact@loopwork.co or just book a demo.

Abel Leslie

Chief Migration Specialist at Loop Subscriptions

Hey, I handle all the migrations here at Loop. Hit me up if you have any questions related to Migrating from any Legacy subscriptions apps and I'd be happy to guide you through it.