Ordergroove vs Recharge vs Loop: The 2026 Comparison

Why Shopify brands choose Loop Subscriptions

Loop Subscriptions has been built directly with feedback from the DTC community. Over 1,100+ Shopify brands have migrated to Loop from platforms including Recharge, Skio, Bold, Smartrr, and others.

Below is a capability-by-capability look at the Loop product. Each section covers what the feature does, how merchants configure it, and what kind of subscriber experience it produces.

Loop's cancellation flows: a four-stage retention sequence

A cancellation click is rarely a single decision. Loop's cancellation flows treat it as a sequence — four stages, each with its own logic — that merchants configure visually, without code.

Stage 1 — Benefit reminder. When a subscriber clicks Cancel, Loop opens a personalized content surface that reminds them why they originally subscribed. Merchants can embed videos and GIFs, highlight exclusive subscriber pricing and rewards, and preview upcoming perks (the next free gift, the next loyalty milestone, an upcoming product drop). HTML support means the surface matches brand voice exactly.

Stage 2 — Exit survey. Subscribers who continue past the benefit reminder see a customized cancellation reason survey. Reasons can be personalized based on the subscriber's order history — a first-order subscriber sees different reasons than a subscriber on order #8. Every response is captured and feeds into cancellation analytics so merchants can identify trends across products, segments, and customer lifecycle stages.

Stage 3 — Smart alternatives. Once a reason is selected, Loop's logic engine suggests alternatives that match the reason. "Too much product" triggers a frequency change or a skip. "Wrong product" triggers a one-click product swap. "Taking a break" triggers a pause. The system uses conditional logic — subscriber value, order count, and the cancellation reason itself — to choose what to surface.

Stage 4 — Conditional offers. If alternatives are declined, Loop presents a targeted offer. Different cancellation reasons and different customer values trigger different offers — a discount for a price-sensitive subscriber, a free gift for a high-CLTV subscriber, free shipping for a logistics complaint. Merchants set the rules. Loop runs them.

OSEA Malibu's implementation of this four-stage flow took churn from 10% to 5% over six months and grew upsell revenue contribution from 4.5% to 6.8%. BEAM Supplements reports a ~30% reduction in cancellation rate within three weeks of adding a founder video to their cancellation flow.

Loop Flows: IF-THEN automation across the subscriber lifecycle

Loop Flows is Loop's no-code automation builder. Merchants build IF-THEN workflows using AND/OR logic, multi-product selectors, real-time status indicators, and searchable flow logs that show exactly which flows fired and what action was taken.

A few of the workflow patterns Loop merchants build most often:

• Surprise & delight rewards. Trigger gifts, discounts, or perks when subscribers hit specific order counts or spending thresholds. Mammaly built rewards at orders 3, 4, 6, and 9 to address second-order churn and overall churn rates.
• Trial-to-paid lifecycle. Automatically detect when a subscriber completes a trial product and transition them to a full-size subscription — no manual SKU swaps by the CS team.
• AOV and cross-sell boosters. Add complementary products or unlock perks when subscription spending crosses a threshold.
• Regional personalization. Adapt subscription offerings, pricing, shipping methods, and product selections based on the subscriber's geography.
• VIP / loyalty tiering. Auto-segment high-value subscribers based on spending and grant exclusive status and benefits without manual list management.

Loop Flows includes guardrails like duplicate-discount protection — if a flow would stack a promo on top of an existing discount, Loop blocks it so margins stay intact.

Loop's customer portal: built for self-service, designed for retention

Loop's customer portal is fully customizable — themes, custom sections, branded look and feel — and built around one-click actions: Skip, Reschedule, Swap, and Order Now are all available directly on the subscription card without extra navigation.

Two capabilities sit at the center of the portal:

Quick Actions. Loop exposes one-click controls for the actions that drive the most CS tickets in subscription programs — payment method updates, order skips, reactivations.

Gamified rewards journey. Merchants can build visible milestone journeys directly into the portal — "you're 1 order away from a free gift," "you've unlocked VIP pricing." This is the mechanic OSEA Malibu used to keep subscribers engaged and visibly invested in continuing the program.

Loop's smart dunning: payment recovery built in

Failed payments are one of the largest sources of involuntary churn. Loop's smart dunning is included in every paid plan — no separate vendor required.

The Starter plan includes 15 automated retries. When a payment fails, Loop triggers a recovery sequence — email plus SMS — with a one-click payment update link that takes the subscriber straight to a payment update flow without needing to log in. Recovery analytics show which retries succeeded, which subscribers updated payment methods, and which churned, so merchants can tune the cadence over time.

Loop's bundle builder: BYOB and curated, no developer required

Loop's bundle builder supports fixed bundles, curated bundles, and full Build-Your-Own-Box experiences. Merchants can configure incremental discount structures (the more items added, the deeper the discount), white-label the BYOB selection interface, and ship bundles as subscriptions or one-time purchases — all without developer time.

Lilac St. used Loop's bundle setup with a "Buy More, Save More" structure and reports a 72.7% increase in subscription revenue within 11 months, with total subscriptions activated growing 55.2%. Ever Eden used Loop's bundle builder alongside a dual-pricing strategy on Loop's selling profiles, and reports 8X growth in subscriber acquisition across an October–December measurement window. The team attributes 156% YoY subscription growth to bundle-focused replenishment emails (per A/B testing).

‍Results reflect each merchant's measured experience; outcomes vary by brand, vertical, product, and implementation. The October–December comparison spans the holiday gifting period, which typically influences beauty category subscription growth.

Loop pricing

Loop offers a Free Forever plan with core subscription features for up to 50 active subscriptions. The Starter plan is $99/month + 1.0% per transaction with no per-order fee. The Pro plan is $399/month + 0.75% per transaction with no per-order fee. A custom Enterprise tier is also available.

See the full Loop pricing breakdown →

Loop support & integrations

Every Loop merchant gets access to a dedicated CSM. On the Pro plan, support is delivered through a shared Slack channel with a dedicated CSM and support POC. Loop integrates with Shopify Checkout, Customer Accounts, and 35+ apps including Klaviyo, Omnisend, Postscript, Attentive, Gorgias, Rebuy, Smile, Stamped, and more.

Loop reviews

Loop has a 4.9-star rating from 650+ reviews on the Shopify App Store as of May 2026. The app launched in July 2021.

Loop case studies: subscription growth in action

• Livingood Daily — Migrated ~130,000 active subscribers to Loop. The team reports churn dropped from ~10% to ~2% after configuring their full retention setup on Loop
• Ever Eden — Reports 8X growth in subscriber acquisition across an October–December measurement window after implementing a dual-pricing strategy on Loop's selling profiles (20% on first order, 15% on subsequent orders). The team attributes 156% YoY subscription growth to bundle-focused replenishment emails (per A/B testing).
• OSEA Malibu — Reported churn went from from ~10% to ~5% over six months and grew upsell revenue contribution from 4.5% to 6.8%.
• Lilac St. — Reported 72.7% increase in subscription revenue within 11 months of implementing Loop's bundle setup; total subscriptions activated grew 55.2%.
• BEAM Supplements — Cancellation rate moved from 10.09% to 7.83% (a ~30% reduction) within three weeks of adding a founder video to their cancellation flow.

These are individual merchant outcomes; results vary by brand, category, and platform configuration.

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Here is a detailed comparison of Loop vs Ordergroove and Loop vs Recharge.