Last updated: May 2026 · Competitor pricing, features, ratings, and review counts in this post are sourced from each platform's published pricing page, Shopify App Store listing, and (where cited) support documentation. Merchant outcomes cited are as published on the respective Loop Subscriptions case study pages and reflect individual merchant-reported results, not guarantees of typical performance. Full disclaimer below.
If you've searched Stay AI vs Recharge, you've probably noticed both platforms now lead with the same promise: retention. This post lays out what each platform publishes about itself, what brands that migrated to Loop have reported, and how the math compares at a defined volume.
These data points are pulled from each platform's published Shopify App Store listing and pricing page, verified May 2026.
(Source: Shopify App Store listing, verified May 2026)
(Sources: Shopify App Store listing and Recharge pricing page, verified May 2026)
(Sources: Loop pricing page and Shopify App Store listing, verified May 2026)
Two structural differences stand out at the published-rate level. First, Stay AI is a single-tier platform on the Shopify App Store at $499/month, with no lower-priced paid tier listed; Recharge and Loop both offer multiple tiers. Second, among the three platforms compared, Loop is the only one without a per-order flat fee on its paid tiers.
Stay AI describes itself on its Shopify App Store listing as a platform Shopify merchants use "to catalyze the growth of their subscription program to decrease subscriber churn, increase LTV, and optimize AOV."
Per Stay AI's published Shopify App Store listing (verified May 2026):
Stay AI lists integrations with Shopify Checkout, Customer Accounts, Shopify POS, Aftersell, Attentive, Gorgias, Klaviyo, Postscript, and Rebuy.
Per Stay AI's Shopify App Store listing (verified May 2026), Stay AI lists a single Monthly Plan at $499/month + 1% + $0.19 per transaction, with a 30-day free trial. Stay AI also references additional pricing options on Stay AI's pricing page.
Stay AI holds a 5.0-star rating across 140+ reviews on the Shopify App Store as of May 2026.
Recharge is one of the longest-running subscription apps on Shopify, also supporting BigCommerce and WooCommerce stores. It has a large catalog of third-party integrations.
Per Recharge's published pricing page and Shopify App Store listing (verified May 2026):
Starter feature set: Subscription-first product page widget · No-code customer portal · Upsell & Cross-sell tools · Smart Cancellation Prevention · Failed Payment Recovery · Win Back solutions · Automated workflows · Gifting capabilities · Analytics & industry benchmarks.
Plus — Starter features plus: Hands-on implementation · End-to-end migration support · Customizable bundles & tiered discounts · Concierge SMS · Loyalty – Rewards · Loyalty – Referral Program · Javascript SDK & Storefront API.
Per Recharge's Shopify App Store listing (verified May 2026), Recharge lists three plan tiers:
External charges may be billed by Recharge separately from the Shopify invoice.
Recharge holds a 4.8-star rating across 2,100+ reviews on the Shopify App Store as of May 2026.
Loop Subscriptions has been built with feedback from the DTC community. As of May 2026, Loop is trusted by 2,400+ Shopify subscription brands and has run 1,100+ migrations to date — including 400+ brands that migrated from Recharge — with the platform processing $4B+ in subscription revenue.
Below is a capability-by-capability look at the Loop product.
When a subscriber clicks "Cancel subscription" in Loop, the system surfaces a multi-stage flow that merchants configure visually, without code. Stages include:
Flows can be A/B tested, edited live, and built from templates or from scratch. Learn more on Loop's cancellation flows page.
Loop Flows is Loop's no-code IF-THEN automation builder. Merchants build workflows using AND/OR logic, multi-product selectors, real-time status indicators, and searchable flow logs.
Common patterns:
Loop's customer portal is fully customizable — themes, custom sections, branded look and feel — and built around one-click actions: Skip, Reschedule, Swap, and Order Now, all available directly on the subscription card.
Loop's smart dunning is included in every paid plan. The Starter plan supports up to 15 automated retries, with retry timing that can be tuned by failure type. When a payment fails, Loop triggers an email plus SMS recovery sequence with a one-click payment update link that lets the subscriber update payment without logging in. Recovery analytics show which retries succeeded, which subscribers updated payment methods, and which churned.
Loop's bundle builder supports fixed bundles, curated bundles, and full Build-Your-Own-Box experiences. Merchants can configure incremental discount structures, white-label the BYOB selection interface, and ship bundles as subscriptions or one-time purchases — all without developer time.
Good Protein (migrated from Stay AI) reports a 400% increase in its subscriber base within four months of migrating to Loop. Good Protein's published case study cites Loop's customizable pricing, multilingual portal support, personalized cancellation flows based on customer lifetime value, and gamified rewards on second-through-fifth orders as the platform capabilities used in the build.
Livingood Daily (migrated from Recharge) migrated approximately 130,000 subscribers to Loop in 22 days. After the team implemented retention initiatives on Loop — segmented exit surveys, a founder-recorded cancellation video, and milestone reward flows for subscribers reaching their second order — the team reports that overall churn moved from approximately 10% to approximately 2.26%.
OSEA Malibu (migrated from Recharge) reports that churn moved from ~10% to ~5% over the six months following migration, alongside upsell revenue contribution growing from 4.5% to 6.8%.
These are each individual merchant outcomes; results vary by brand, category, and platform configuration.
Migration friction is often the reason merchants stay on a platform longer than the math justifies. Loop's migration process uses a batch-based API with an automated quality-check workflow. Most full migrations complete within 2 weeks. Loop has run 1,100+ migrations to date.
White-glove migration is included on every Loop paid plan at no additional cost. Loop migrates subscription contracts, payment tokens (Stripe, PayPal, Braintree, Authorize.net), order history, discounts, grandfathered pricing, and workflows.
Q1. How much does Stay AI cost?
Per Stay AI's Shopify App Store listing (verified May 2026), Stay AI lists a single Monthly Plan at $499/month + 1% + $0.19 per transaction, with a 30-day free trial. Stay AI also references additional pricing options on Stay AI's pricing page.
Q2. How much does Recharge cost?
Per Recharge's Shopify App Store listing (verified May 2026), Recharge lists three tiers: $25/month for the first 50 subscribers (no transaction fees, 60-day free trial), $99/month + 1.49% + 19¢ per transaction (Starter), and $499/month + 1.34% + 19¢ per transaction (Plus).
Q3. How much does Loop cost?
Per Loop's published pricing page (verified May 2026), Loop offers a Free Forever plan (up to 50 active subscriptions), a Starter plan at $99/month + 1.0% per transaction (no per-order flat fee), and a Pro plan at $399/month + 0.75% per transaction (no per-order flat fee). Custom Enterprise pricing is also available. Loop's plans are billed month-to-month with no term commitment.
Q4. Can I migrate from Stay AI or Recharge to Loop?
Yes. Loop has run 1,100+ migrations to date — including 400+ brands that migrated from Recharge — from platforms including Recharge, Stay AI, Skio, Bold, Smartrr, and others. The standard migration timeline is 2 weeks. White-glove migration is included on every Loop paid plan at no additional cost.
Q5. Is Loop a good alternative to Stay AI or Recharge for Shopify subscriptions?
Loop is a Shopify-native subscription management platform built for DTC brands. As of May 2026, Loop holds a 4.9-star rating across 650+ reviews on the Shopify App Store, and is trusted by 2,400+ Shopify subscription brands. Loop's case study library includes brands that migrated from Stay AI (Good Protein) and from Recharge (Livingood Daily, OSEA Malibu, Four Sigmatic, and others).
Disclaimer
Source Attribution: Competitor feature descriptions, pricing, ratings, and review counts are based on publicly available information from each platform's official website, support documentation, help center, and Shopify App Store listing, linked inline and verified May 2026. All external links to competitor sites carry rel="nofollow". Features and pricing may have changed since publication.
Pricing Accuracy: Pricing reflects publicly listed rates at the time of writing. Actual costs may vary based on negotiated contracts, promotional pricing, or plan changes. Merchants should verify current pricing directly with each platform at the linked source pages.
Performance Claims: Case study results cited reflect individual merchant-reported outcomes as published on the respective Loop Subscriptions case study pages and are not guarantees of typical results. Performance varies based on brand, product category, subscriber base, and implementation.
Editorial Independence: This content is published by Loop Subscriptions. While competitor information is sourced from public documentation, readers should conduct their own evaluation before making platform decisions.
Corrections: If you are a representative of a platform listed and believe any information is factually inaccurate, please contact us at contact@loopwork.co and we will review and correct promptly.