TL;DR? Checkout this short & sweet twitter thread.
Learn 5 major reasons why CampusProtein - a multi-million dollar brand switched from Recharge to Loop.
TL;DR? Checkout this short & sweet twitter thread.
CampusProtein - a 12 year old college supplement brand migrated from Recharge to Loop in Q4 - 2022. With ∼ 75K Insta followers, CampusProtein is huge in the USA.
CampusProtein scaled to $1 million in revenue in 2016 with a rep program. The brand has evolved since then to become a multi-million dollar business. Checkout their podcast on Shopify Masters.
CampusProtein wanted to grow their subscription business but their growth got stuck on Recharge. The legacy app held back the brand with 3 major limitations:
Looking for a subscription alternative, CampusProtein jumped on a call with Loop and was totally sold on its features.
Here are 5 major USPs of Loop that CampusProtein has leveraged for its subscriber growth.
CampusProtein gives a free Blender Bottle on the second subscription order ⇒ reduced 2nd order churn. They also give free Carnitine on the 6th order ⇒ keeps loyal subscribers engaged.
This level of subscriber reward automation can be easily done with Loop flows.
Paid memberships help CampusProtein build a community of people with exclusive benefits. CampusProtein uses Inveterate - a Shopify app to manage their memberships.
Using “inveterate-subscriber” as customer tag in Loop - CampusProtein was able to give free shipping to its members. This improved their CLTV and subscriber retention.
One of the major concerns of CampusProtein was high subscriber tickets.
To reduce tickets, CampusProtein leveraged a subscription login page where subscribers could enter their emails and have a magic login link delivered to their inboxes.
Loop’s customer portal login was OTPless and Passwordless which reduced tickets by making subscription mgmt. self-serving.
Checkout Loop’s customer portal live in action.
CampusProtein got a great deal with Loop ⇒ tons of new features plus a dedicated CSM @ lower price compared to Recharge.
Compare us with Recharge here.
CampusProtein customised their subscription widget to acquire more customers.
Moreover, instead of a standard 30 day billing frequency, Campus Protein changed the billing frequency options to 25, 50 & 75 days. Shortened billing cycles ⇒ quick growth hack to boost subscriber revenue.
CampusProtein’s migration from Recharge to Loop was super smooth and took only a couple of days. We were also able to set-up Shopify-best app integrations like Gorgias, Smile.io, Klaviyo and Attentive with Loop for CampusProtein.
CampusProtein’s team were so pleased that they are also in the process of migrating their second brand to Loop. Here is what they had to say about Loop.
200+ migrations from legacy apps done already.
Looking to increase your LTV with subscriptions in 2023?
Hey, I handle all the migrations here at Loop. Hit me up if you have any questions related to Migrating from any Legacy subscriptions apps and I'd be happy to guide you through it.
