Why Did This 12 Year Old Shopify Brand Migrate From Recharge to Loop?

Learn 5 major reasons why CampusProtein - a multi-million dollar brand switched from Recharge to Loop.

Insta Followers

TL;DR? Checkout this short & sweet twitter thread.

CampusProtein - a 12 year old college supplement brand migrated from Recharge to Loop in Q4 - 2022. With ∼ 75K Insta followers, CampusProtein is huge in the USA. 

CampusProtein - A National Supplement Brand 

CampusProtein scaled to $1 million in revenue in 2016 with a rep program. The brand has evolved since then to become a multi-million dollar business. Checkout their podcast on Shopify Masters.

Supplements & Subscriptions Go Hand-in-Hand

CampusProtein wanted to grow their subscription business but their growth got stuck on Recharge. The legacy app held back the brand with 3 major limitations:

  • CampusProtein was using legacy Recharge checkout (not good from conversion POV)
  • Recharge’s customer portal wasn’t 100% self-serve and led to high tickets
  • They weren’t growing fast enough and were looking for a better subscription partner

Looking for a subscription alternative, CampusProtein jumped on a call with Loop and was totally sold on its features. 

Here are 5 major USPs of Loop that CampusProtein has leveraged for its subscriber growth.

5 Reasons Why CampusProtein switched from Recharge to Loop

1. Gamifying Supplement Subscription With Loop Flows

CampusProtein gives a free Blender Bottle on the second subscription order ⇒ reduced 2nd order churn. They also give free Carnitine on the 6th order ⇒ keeps loyal subscribers engaged.

This level of subscriber reward automation can be easily done with Loop flows.

Takes just 30s to set-up a reward automation

2. Combining Subscriptions Plus Community

Paid memberships help CampusProtein build a community of people with exclusive benefits. CampusProtein uses Inveterate - a Shopify app to manage their memberships. 

Using “inveterate-subscriber” as customer tag in Loop - CampusProtein was able to give free shipping to its members. This improved their CLTV and subscriber retention.

3. Easy Subscription Mgmt. To Reduce Tickets

One of the major concerns of CampusProtein was high subscriber tickets. 

To reduce tickets, CampusProtein leveraged a subscription login page where subscribers could enter their emails and have a magic login link delivered to their inboxes.

Loop’s customer portal login was OTPless and Passwordless which reduced tickets by making subscription mgmt. self-serving.

Checkout Loop’s customer portal live in action. 

4. More Features @ Better Pricing

CampusProtein got a great deal with Loop ⇒ tons of new features plus a dedicated CSM @ lower price compared to Recharge. 

Brands on average save ~40% on subscription management with Loop

Compare us with Recharge here.

5. Custom Subscription Widget To Drive Revenue Growth

CampusProtein customised their subscription widget to acquire more customers.

Moreover, instead of a standard 30 day billing frequency, Campus Protein changed the billing frequency options to 25, 50 & 75 days. Shortened billing cycles ⇒ quick growth hack to boost subscriber revenue.

Seamless White Glove Migration From Recharge

CampusProtein’s migration from Recharge to Loop was super smooth and took only a couple of days. We were also able to set-up Shopify-best app integrations like Gorgias,, Klaviyo and Attentive with Loop for CampusProtein.

CampusProtein’s team were so pleased that they are also in the process of migrating their second brand to Loop. Here is what they had to say about Loop. 

200+ migrations from legacy apps done already.

Looking to increase your LTV with subscriptions in 2023? 

Book Demo Now

Abel Leslie

Chief Migration Specialist at Loop Subscriptions

Hey, I handle all the migrations here at Loop. Hit me up if you have any questions related to Migrating from any Legacy subscriptions apps and I'd be happy to guide you through it.

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