They run Autoship subscriptions on most of their products.
Rewards strategy of Campus Protein
Their team has created a milestone based rewards strategy
After the 2nd order, they send a branded Blender Bottle as a Free Gift. The gift both serves as brand recall and is a practical add-on to the subscription.
When a subscriber completes 6 orders, they send a product as a gift in the ongoing subscription order. They chose CP Carnitine as a free gift as it is one of the top reviewed products on their store.
How does Loop Flows help automate the Free Gifts rewards strategy
Campus Protein has setup two automation workflows that get triggered when a recurring order is placed on their store.
The first flow gets triggered when a subscriber has successfully completed two subscription orders.
Loop Flows automatically adds a Free CP BlenderBottle to the 3rd order in the ongoing subscription.
The second Loop Flow is triggered when a subscriber has successfully completed 6 orders in the same subscription. This flow works on the exact same principle as the previous one.