Pane Vivo is an artisanal bakery subscription service delivering traditionally-crafted bread to customers across France.
The Team's Priorities
For a delivery-focused subscription business, aligning the subscription system with actual delivery dates was a core requirement. Pane Vivo identified the following priorities for their next subscription setup:
Delivery date visibility for subscribers: Subscribers should see their actual delivery date, not just the charge date, to reduce uncertainty and inbound support questions
Payment-delivery alignment: Failed payment recovery should work alongside delivery schedules rather than disrupting them
Operational alignment: Delivery date data should connect to warehouse and production planning to support consistent fulfillment
Self-service delivery management: Subscribers should be able to reschedule deliveries independently
Retention support for delivery-related cancellations: Cancellation flow options that address delivery concerns specifically, rather than defaulting to discount offers
The team implemented the Loop and Zapiet integration to address these requirements.
The Solution
Delivery-First Subscription Setup
Through the Loop and Zapiet integration, Pane Vivo restructured their subscription system around delivery dates:
Schedule-First Approach: Subscribers select actual delivery dates during signup, with related operations aligning to those dates
Self-Service Delivery Management: Subscribers can modify delivery schedules independently while keeping their payment cycles intact
Payment Recovery Aligned with Delivery: When payments fail, delivery slots are preserved while subscribers resolve the payment, rather than disrupting the delivery cycle
Production and Capacity Management
For a fresh-bread subscription business, production planning is tied directly to confirmed delivery dates. The integration supports:
Delivery-informed production forecasting: Confirmed delivery schedules inform production planning
Delivery slot capacity controls: Slots are managed based on bakery production capacity and operational schedules
Closure period handling: Holiday and maintenance closures trigger automated subscription schedule adjustments
Cancellation Flow with Delivery-Specific Save Treatments
Pane Vivo configured cancellation flow treatments tailored to the most common cancellation reasons:
Delivery-related concerns: Trigger rescheduling options rather than immediate cancellation
Product volume concerns: Trigger frequency adjustment options rather than discount offers
Price sensitivity and other reasons: Trigger customized treatments per reason
Cancellation Performance
The team measured the following save rates by treatment type:
Delivery rescheduling treatments: 21% save rate
Frequency adjustment treatments: 15% save rate
Other reason treatments: 7–8% save rate across categories
The team reported an overall 31% save rate across the full cancellation flow (see verification note on how individual treatment rates roll up to the overall figure).
The Results
Following implementation of the Loop and Zapiet integration, Pane Vivo's team measured the following:
34% reduction in customer service inquiries
31% overall save rate across cancellation flow treatments
Improved warehouse operations through delivery–production alignment
Higher delivery transparency for subscribers
Results reflect Pane Vivo's measured experience; outcomes vary by brand, vertical, product, and implementation.
MORE CUSTOMER STORIES
Jun 2026
Retention
OSEA Malibu slashed churn from 10% to 5%, while upsell revenue contribution grew from 4.5% to 6.8%
Found Loop to be the best fit after extensive testing and achieved a seamless migration in 2 weeks from Recharge.
