Four Sigmatic measured 90% rise in subscription cancellation save rate

The Starting Point

Four Sigmatic, a functional mushroom coffee brand, was running a single retention offer in their cancellation flow - "20% off to stay" with a 4.84% save rate via offers page as of April 2025 on Loop.

The team wanted to test a different retention approach: presenting subscribers attempting to cancel with multiple offer options to choose from, rather than a single take-it-or-leave-it discount.

The Solution

In April 2025, Four Sigmatic implemented Loop's multiple offer feature inside their cancellation flow, replacing the single retention offer with three simultaneous options.

Before: Single 20% off offer
After: Three simultaneous offers — discount, free product, and free merchandise

Implementation Strategy:

Before: Single "here's 20% off to stay" offer
After: Three offers presented simultaneously:
→ Discount offers
→ Free product offers
→ Free merchandise offers

The Results

Following implementation of multiple offers, Four Sigmatic's team measured the offer save rate over the following months:

• April 2025: 4.84% offer save rate (baseline, single offer)
• May 2025: 9.18% offer save rate (first month with multiple offers)‍
• August 2025: 9.55% offer save rate (sustained four months later)

This represents an approximate 90% increase in offer save rate between April 2025 and August 2025.

Results reflect Four Sigmatic's measured experience; outcomes vary by brand, vertical, product, and implementation.

Why the team thinks it worked

The Four Sigmatic team's working hypothesis on the change:

• Subscriber choice: Presenting subscribers with multiple offers lets them select what most appeals to them, rather than evaluating a single fixed offer.
• Faster optimization: Multiple-offer data lets the team see which offer types resonate most with their subscribers and iterate.
• Broader appeal: Different subscribers respond to different incentive types (discount, free product, free merch), and offering all three increases the chance of finding something each subscriber values.

Key Takeaway

For DTC brands testing cancellation flow optimization, multi-offer setups inside the cancellation flow are one experiment worth running. Four Sigmatic's setup illustrates how moving from a single fixed offer to multiple simultaneous offers can play out for one brand.