Four Sigmatic, a leading functional mushroom coffee brand, was using the standard subscription retention playbook: show one offer to canceling subscribers and hope it worked. With a 4.84% save rate via offers, they knew there was room for improvement.
In April 2025, Four Sigmatic implemented Loop's multiple offer feature, replacing their single retention offer with three simultaneous options that let customers choose what appealed to them most.
Before: Single "here's 20% off to stay" offer
After: Three offers presented simultaneously:
→ Discount offers
→ Free product offers
→ Free merchandise offers
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The Results 📈 90% increase in offer save rate
✓ Customer Empowerment Subscribers choose their preferred offer rather than feeling pressured
✓ Faster Optimization Real-time data reveals which offers resonate most with customers
✓ Higher Engagement Multiple options increase likelihood of finding something compelling
The most effective retention strategy isn't finding the perfect single offer—it's giving customers choice and letting them decide what works for them.
The Bottom Line Choice beats pressure in subscription retention. When customers feel empowered to pick their preferred offer, save rates nearly double.
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