Wild Foods wanted to provided their customers with a better subscription management experience through Loop.

Published on
17 September 2023
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About Wild Foods and subscription model

Colin, the founder of Wild Foods, is obsessed with truisms of health. He lives his life with the idea that humans of the modern age can reverse their failing health by switching to a lifestyle that’s more raw and wild.

From Wild Matcha to Wild Black truffles, the brand sells everything that’s raw and organic. These superfoods are part of their consumers’ daily nutritional needs and are subscribed for regular deliveries.

subscription page on Wild Foods' website

Wild Foods till now had been using Recharge and were not happy with their setup

Wild Foods had been using Recharge for almost 4 years and had plenty of concerns, some of the main ones which hampered the customer experience were:

  1. Lack of customizations inside the subscriber portal: 
    The customer portal was not intuitive and customer friendly. It lacked flexibility and was not open to a lot of customisation from the brand. See how Recharge compares to Bold on portal
  2. Difficult Support: Recharge’s team took anywhere from 48-72 hours to respond to a support ticket.
  3. Non-Native Shopify Checkout: An external checkout page is an extra step in the journey of a customer and leads to drop-offs. In an ideal scenario when a customer orders a subscription, they should have the option to checkout natively from the Shopify app itself instead of ane external checkout page. 

All of the above reasons contributed to why subscriptions weren’t working so well for Wild Foods. They started looking out for alternatives to Recharge.

adding subscription to cart on Wild Foods' website

Helping Wild Foods further its mission, Loop joined hands with them to provide their customers with a mind-blowing subscription experience
(that's why many brands migrated from Recharge to Loop).

We convinced Wild Foods that Loop was a better alternative to Recharge as we integrate with native Shopify checkout. Their customers could complete the entire subscription purchase on the Shopify store!

subscription widget on Wild Foods' website

Brands might feel that migrating from a legacy app like Recharge can take tons of time but Loop has perfected the art of migration with a great engineering & support team.

We completed Wild Foods’ migration from Recharge in just five simple steps:

  1. Discussed their existing setup on a 30-minute call and gathered all the information we needed to kickstart the migration.
  2. Wild Foods installed our app on their Shopify store and designed the subscription widget.
  3. We migrated all the payment information they had on Stripe directly onto our app.
  4. We set up integrations of Loop with two different Shopify apps- Attentive & Klaviyo to power SMS & E-mail marketing.
  5. Finally, we migrated all their subscriber information to the app. 
The migration process literally took just 16 hours

And that was it. We also went one step ahead and set up cancellation flows for Wild Foods to help them reduce subscription related cancellations immediately.

Customers love the new portal

Wild Foods is very happy post-migration. They are leveraging the power of a native Shopify checkout to improve the subscriber experience.
Customers can easily use our intuitive customer portal to manage all product subscriptions in one go.

When customers stay happy, brands become happier because they can focus on their business instead of support tickets.

In the end, a good subscription experience always wins!

Are you also not happy with your previous app? Do you want to try a subscription app built on modern tech stack? 

Explore our customer portal here!