Plants Basically measured 180% rise in save rate

TL;DR

Plants Basically migrated from Recharge to Loop. Following migration and implementation, the team measured:

• 180% rise in cancellation save rate using a founder video in the cancellation flow
• 63% QoQ subscription revenue growth
• $444K in subscription revenue post-migration
• 1,200+ new subscribers acquired post-migration

Main features used: Cancellation flows with video, subscription rewards journey, tiered discounts

Results reflect Plants Basically's measured experience; outcomes vary by brand, vertical, product, and implementation.

About Plants Basically

PlantsBasically creates plant-based joint health supplements. Their flagship product, Juicy Joint, serves a customer base ranging from active military personnel to retirees managing joint pain.

At time of migration, Plants Basically had approximately 770 subscribers. The team identified the following priorities for their next subscription platform:

• Subscription widget flexibility for ongoing experimentation
• Deeper analytics to support data-driven retention decisions
• A subscription rewards journey to incentivize ongoing subscriptions
• Cancellation flow capabilities, including video, to engage subscribers at the point of cancellation

The Solution

Loop's customer success team partnered with Plants Basically to implement their subscription program.

Founder video in cancellation flow

When subscribers click cancel, they see a casual video of John Williamson, Plants Basically's founder, filmed at home. The intention was authenticity over production polish.

"I recorded it in my house versus in a professional setting because it feels more like you're talking to a friend." — John Williamson, Founder, PlantsBasically

Following the addition of the founder video inside Loop's cancellation flow, Plants Basically's team measured a 180% rise in cancellation save rate.

Subscription rewards journey with tiered discounts and free gifts

The Plants Basically team built a rewards journey on Loop, gradually increasing the subscription discount from 10% to 15% and introducing free gifts at milestone points across the subscriber journey.

"We've had a subscription journey, which we never had before, where it's like free gifts and stuff like that. So it incentivized people more." — John Williamson, Founder, Plants Basically

Following implementation, the team observed a shift in subscriber acquisition trends from flat to consistent upward growth.

Impact

Since migration from Recharge to Loop, Plants Basically's team measured the following:

• $444K in subscription revenue post-migration
• 63% QoQ subscription revenue growth
• 1,200+ new subscribers acquired
• 180% rise in cancellation save rate

The team also reported that during a period of inventory challenges, churn remained stable.

Results reflect PlantsBasically's measured experience; outcomes vary by brand, vertical, product, and implementation.