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Peachy Men is a gut-health supplement brand for men. Its hero product, Peachy Clean, is a fiber gummy with 4,000 mg of prebiotic fiber and 1 billion CFU of probiotics per serving. It’s a take-it-daily product. Customers who run out fall out of the routine, so subscription is the natural way to buy it, and retention decides whether a first order turns into a habit.
When Peachy Men started evaluating platforms in early 2025, it had only a small subscriber base on its previous platform. The team wanted a subscription program that could grow fast, and a switch that would be straightforward.
Harry Molyneux came to Loop with a clear brief: build multiple buy boxes in Replo on Loop’s backend, try free gifts on the first order or on the second, third, or fourth recurring order, and keep testing until the best version won.
“…we just want to make sure that I can create different buy boxes within Replo and test them.”
Daily supplements lose subscribers at predictable moments: too much stock at home, flavor fatigue, early users who haven’t seen results yet, and cards that quietly decline. With BFCM coming, every one of those leaks needed a fix before the acquisition push.
Peachy Men switched to Loop well ahead of BFCM, its heaviest acquisition month of the year, and used that time to get everything in place before scaling: offers, swaps, Streaks, cancellation flows, and payment recovery. Working with Loop's team, the brand set up its retention strategy first, so that when acquisition spiked, new subscribers landed in a program built to keep them.
ACQUIRING THE RIGHT WAY
Peachy Men designed its BFCM offers to start a routine, not just clear a discount. Because its retention setup was already live, every subscriber acquired during BFCM came into a program built to keep them. In November 2025, the brand saw about 1.75x as many new subscribers as in October 2025.
MORE ACQUISITIONS + BETTER LTV
When Peachy Men launched a new product, it wanted existing subscribers to try it without cancelling and re-subscribing. Product swaps solved that: subscribers swap straight from their current subscription.
The brand built 20 swap profiles, one per flavor and pack size, so subscribers see only swaps that fit their subscription, in the portal and the cancellation flow. Over 50% of subscribers who viewed a swap took it.
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A supplement only works when it's taken daily, so for Peachy Men the quiet risk is the subscriber who delays an order "just this once" and drifts out of the routine. The brand uses Streaks to keep that consistency in front of mind.
It runs a separate program for each delivery frequency, matched to how long each pack lasts. Every subscriber is measured against their own schedule and gets a visible reason to keep the next order on time.
ACQUISITION DOESN’T COUNT IF CHURN ISN’T ADDRESSED
Peachy Men treats cancellation as a three-step funnel. Across all three steps, the brand’s save rate rose 45% from Q3 2025 to Q2 2026, and about 1 in 9 subscribers who start to cancel now stay.
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A declined card is a silent cancellation, and a daily routine breaks with it. Peachy Men turned on backup payments, with a backup card set up automatically for any subscriber who has more than one on file. When the primary card fails, the backup is charged before retries begin. Over the last 90 days, about 37% of backup attempts went through. First-attempt payment success rose +3.8% from H2 2025 to H1 2026.
For cards that need replacing, a Card Update Quick Action URL puts a one-click update link in payment-failed and card-expiring emails. The incentive behind it increases as retries run out, so margin is spent only where a subscriber is close to lapsing.
In the last 30 days the quick action URL drove 23% card update completion rate.
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Results reflect Peachy Men’s measured experience; outcomes vary by brand, vertical, product, and implementation.
