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5 Quotes from Jim Huffman's podcast with Kreyol Essence about getting on Shark Tank & scaling a DTC brand that we loved

Updated on

May 30, 2025

Jim Huffman talked with Yve Car, who started Kreyol Essence, about growing her Haitian Oil business and the strategies she uses to sell directly to customers.

Here are 5 quotes from their talk.

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On Shark Tank producers

1. One of the key things the producers told us when we were going on. And at first I thought they were being a little crazy, but I think it stuck in my my psyche. They said, when you get in there, fight, don't take no for an answer. And that's, like, the worst thing to tell me.
— Loop Subscriptions (@LoopEngine) February 22, 2023

On building pace

2. We focused on building at a moderate pace, but not building so quickly where there is absence of profitability.
— Loop Subscriptions (@LoopEngine) February 22, 2023

On choosing customers

3. A truism that I learnt and that any D2C founder has to think about is don’t loose sight of your core customers. We have many customers be it wholesalers, prospect investors, but as long as you focus on your D2C customers - everything else works well.
— Loop Subscriptions (@LoopEngine) February 22, 2023

On ROI

4. This is a misconception that social businesses doesn’t care about the ROI, that they don’t think about the same metrics as any other founder would. And I argue that we actually think about these metrics more plus the social impact.
— Loop Subscriptions (@LoopEngine) February 22, 2023

On core customers

5. While we have amazing retail partners, I am fully focused on our D2C - core business with our customer base to make sure we don't lose touch with them and to really put dollars behind that thought process.
— Loop Subscriptions (@LoopEngine) February 22, 2023

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‍Checkout Jim W. Huffman's growth agency here => GrowthHit‍

Listen to their Podcast here.

‍Checkout Yve Car's brand here => KreyolEssence

Written by

Emma Johnson

Emma oversees Loop’s marketing strategy with a blend of creativity and data-driven know-how. From building buzz around new products to championing growth for Shopify-powered businesses, her work helps shape Loop’s brand and drive success in the DTC subscription space.