1. One of the key things the producers told us when we were going on. And at first I thought they were being a little crazy, but I think it stuck in my my psyche. They said, when you get in there, fight, don't take no for an answer. And that's, like, the worst thing to tell me.
3. A truism that I learnt and that any D2C founder has to think about is don’t loose sight of your core customers. We have many customers be it wholesalers, prospect investors, but as long as you focus on your D2C customers - everything else works well.
4. This is a misconception that social businesses doesn’t care about the ROI, that they don’t think about the same metrics as any other founder would. And I argue that we actually think about these metrics more plus the social impact.
5. While we have amazing retail partners, I am fully focused on our D2C - core business with our customer base to make sure we don't lose touch with them and to really put dollars behind that thought process.
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