Seven Miles, an Australian specialty coffee roaster, wanted to improve subscription uptake on their e-commerce store. Their subscription value proposition was strong - just hidden from customers who needed to see it.
On July 17th, Seven Miles implemented three strategic widget optimizations designed to maximize subscription visibility and appeal.
Before: Subscription details buried in dropdowns requiring customer clicks
After: Benefits displayed prominently at all times without any interaction needed
Before: Generic "Subscribe & Save" messaging
After: Explained WHY subscriptions work for coffee lovers - ensuring freshness, consistency, and convenience
Before: Single discount rate across all orders
After: 20% off first 3 deliveries → 10% off ongoing deliveries
Implementation date: July 17th, 2024
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✓ Zero Friction
Customers see all subscription benefits without clicking or searching
✓ Addresses Concerns Upfront
"Skip, pause or cancel anytime" messaging removes commitment fear
✓ Strong Trial Incentive
20% off first 3 orders significantly lowers the barrier to entry
Before: Hidden benefits, unclear value proposition
After: Visible benefits with clear checkmarks, prominent savings badge
Widget optimization doesn't require fancy designs or complex layouts. Seven Miles proves that basic changes focusing on value visibility can outperform any elaborate redesign.
Sometimes the simplest move - showing what you already offer - is the most powerful optimization you can make.
If customers have to click to discover your subscription benefits, you've already lost them.
Make your subscription value obvious. Make it visible. Make it compelling.
Thinking about scaling your subscriptions? Book your free 30mins consultation call
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