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PlantsBasically faced widget limitations, high costs, and limited analytics with Recharge. After migrating to Loop:
• Save rate increased by 180% using founder video in cancellation flow
• 63% QoQ subscription revenue growth
• 50% reduction in platform cost
Main features used: Cancellation flows with video, subscription rewards journey, tiered discounts
About PlantsBasically
PlantsBasically creates plant-based joint health supplements. Their flagship product, Juicy Joint, serves everyone from active military personnel to retirees avoiding surgery. With ~770 subscribers and $40K MRR on Recharge, they needed a platform that could help them scale without the limitations and costs they were experiencing.
Our Customer Success team partnered with PlantsBasically to transform their subscription experience.
When subscribers click cancel, they see a casual video of John (Founder) filmed at home—not a polished production. "I recorded it in my house versus in a professional setting because it feels more like you're talking to a friend," John explained. This authenticity drove a 180% increase in their save rate.
On Recharge, PlantsBasically had no rewards journey in place. After switching to Loop, they increased subscription discount gradually from 10% to 15% and introduced free gifts throughout the subscriber journey. "We've had a subscription journey, which we never had before, where it's like free gifts and stuff like that. So it incentivized people more," John noted. The impact was clear—subscriber acquisition shifted from a flat line to consistent upward growth.
Since their migration from Recharge, PlantsBasically generated $444K in subscription revenue with 63% QoQ growth and acquired 1,200+ new subscribers. Even during inventory challenges, their worst churn rate on Loop matched their best rate ever on Recharge.
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