25% off for the next three orders instead of one-time discount
Result: 9% blended save rate (YTD)
the 3. Build Your Own Box (BYOB)
Launched in December
12% of new subscriptions are now bundle subscriptions
The Impact
5X Subscriber Growth: Active subscribers increased fivefold
77% Churn Reduction: 20% → 4.5% cancellation rate
Revenue Expansion: Subscription revenue increased to 14% of total
Improved Customer Experience: Better billing reliability and management options
Looking Ahead
Organics Ocean continues optimizing with:
Enhanced customer segmentation
Additional bundle options based on performance data
Seasonal offering strategies
Subscription rewards program development
The migration to Loop has positioned Organics Ocean for sustainable growth, proving that investing in the right subscription technology delivers exceptional ROI despite higher platform costs.