Mammaly measured 30% payment updates, 18% reactivations

Introduction

Mammaly is a pet health startup focused on improving the lives of dogs of all ages. The team develops science-backed functional snacks targeting common dog health issues. Mammaly raised €14 million in funding to expand into the European supplements market.

Result summary

Following migration to Loop, Mammaly's team measured the following over a three-month period:

• 30% of subscribers updated their payment methods via Loop's Quick Actions
• 18% of subscriber reactivations were facilitated through Quick Actions

Results reflect Mammaly's measured experience; outcomes vary by brand, vertical, product, and implementation.

The Team's Priorities

As a subscription-based business preparing for accelerated growth, Mammaly identified the following priorities for their next subscription platform:

• Subscriber engagement features that could engage subscribers at different touchpoints to support retention and AOV, including branded Quick Action functionality with native authentication and customizable messaging in the brand's language.
• Reliable analytics and reporting to track feature performance and inform data-driven decisions on subscription growth.
• Custom feature development with defined timelines to support a growing roadmap of subscription experiments.
• Proactive CSM partnership with regular reviews of subscription metrics, campaign suggestions, and best-practice guidance.

Migration to Loop

The Loop team worked with Mammaly to migrate their subscription program. The migration was completed in approximately 1.5 days.

How Mammaly built their subscription program on Loop

Mammaly uses Loop's features to support retention and AOV growth. Here are the main areas of the setup.

• Loop Flows: Mammaly built a subscriber rewards journey using Loop Flows, with rewards configured at the 3rd, 4th, 6th, and 9th order. The team also communicated the journey to subscribers through Loop's customizable banner in the customer portal. The setup was designed to support 2nd-order retention and overall retention. A preview of the rewards journey is shown below.

• Quick Actions: Mammaly uses Loop's Quick Actions to support payment method updates and subscriber reactivation campaigns. Quick Actions prompt subscribers to update their payment methods or reactivate via a single-click flow. Over a three-month period, Mammaly's team measured 30% of subscribers updating their payment methods via Quick Actions, and 18% of subscriber reactivations facilitated through this feature.
• Customer Portal: Mammaly customized their customer portal experience. A custom section was added that displays a carousel of products subscribers can add directly to their cart. The team uses this section to give subscribers early access to new products and to highlight a "Product of the Month" for existing subscribers. The setup is designed to support AOV growth alongside shipping and customer acquisition cost efficiency. A preview of the custom section is shown below.