Ketochow Case Study: Advanced API Integration

TLDR

• Starting Point: Skio's limited API capabilities restricting custom bundle builder and personalized portal
• Challenge: Needed advanced customization to accelerate subscription growth
• Solution: Migrated to Loop for comprehensive API suite capabilities
• Results: 18% YTD subscription revenue growth and 36% cancellation save rate

The Starting Point

Ketochow, a leading keto meal replacement provider, found themselves constrained by their subscription platform, Skio.

In May 2024, they migrated to Loop, seeking robust API capabilities to support custom bundle building and enhanced subscriber experiences.

The Challenge

Ketochow faced critical technical limitations:

• Limited API Endpoints: Preventing truly customized subscription experiences
• Bundle Customization: Unable to build a white-labeled BYOB experience with incremental bundle discounts
• Portal Constraints: Couldn't develop a personalized customer portal
• Growth Opportunity: They needed a more flexible platform to accelerate subscription growth

To achieve their vision of a seamless, branded experience, they needed a platform with comprehensive API capabilities.

The Solution

1. API Integration

Ketochow utilized Loop's storefront API ecosystem to fully customize their subscription experience. By integrating with over 30+ API endpoints, they harnessed Loop's REST and GraphQL APIs for a seamless solution.

This gave Ketochow full control over product management, subscription processing, customer data, and real-time pricing adjustments.

2. Custom Features

1. Advanced Bundle Builder:
   
   • White-labeled BYOB experience with personalized product bundles
   • Incremental discount structure rewarding larger bundles
   • Intuitive selection interface
2. Enhanced Customer Portal:
   
   • Personalized dashboard showcasing benefits and savings
   • Simplified subscription management tools
   • Actionable subscription insights

The Impact

The migration delivered significant results:

• Revenue Growth: 18% YTD subscription revenue growth ($1.16 million)
• Improved Retention: 36% save rate through "Save by treatments" flows
• Stable Churn: Maintained 10% monthly churn despite growth
• Reduced Support Volume: "We've noticed that because we have been able to bypass or work around the original UI/UX with subscription management, our call volume on subscriptions has decreased and our take rate and retention have increased."
• Future Innovation: Planned sampler pack program leveraging Loop's API

Recommendation for Merchants

By addressing fundamental API limitations, Ketochow created its ideal subscription experience, demonstrating the impact of advanced API capabilities have on subscription businesses with unique product offerings.