Ever Eden measured 8X subscriber growth in 3 months

TL;DR:

• Starting Point: Beauty and skincare brand with high repeat purchase behavior and a subscription program the team wanted to grow
• Approach: Migrated to Loop and worked with agency partner YOCTO to implement a dual-pricing subscription strategy, retention automation, and bundle campaigns
• Results Ever Eden measured across an October–December period:
  
  • 8X growth in subscriber acquisition (October baseline → December)
  • 156% YoY subscription growth attributed to bundle-focused replenishment emails (A/B tested)
  • 20% higher conversion rates on emails featuring bundle banners (A/B tested)

Results reflect Ever Eden's measured experience; outcomes vary by brand, vertical, product, and implementation. Note: the October–December comparison spans the holiday gifting period, which typically influences beauty category subscription growth.

The Starting Point

Ever Eden, a beauty and skincare brand, was looking to grow their subscription program. The brand had high repeat purchase behavior on their Shopify store, and the team identified an opportunity to convert more of that repeat purchase base into subscription customers.

The team's priorities for their next subscription setup:

• A subscription widget that communicated the program's value proposition prominently
• A dual-pricing structure to balance first-order acquisition incentives with sustainable ongoing pricing
• Promotional period support to maintain subscription value when sitewide promotions are running
• Automation for second-order retention
• Bundle functionality to support AOV growth and first-order conversion

Acquisition Setup on Loop

Ever Eden configured two acquisition strategies on Loop to grow subscriber acquisition.

1. Dual-Pricing Subscription Structure

The team configured a higher first-order discount (20%) stepping down to a sustainable ongoing discount (15%) using Loop's selling profiles. The widget displayed the discount structure to shoppers at the product detail page.

The intent: a stronger trial incentive at the first order, with sustainable margin on ongoing orders.

2. Subscription Widget Optimization

Using Loop's customizable widget, the team configured:

• Member savings displayed clearly in the widget
• Subscription benefits surfaced at the product detail page
• Subscription option set as the default selection
• Messaging aligned with the brand's positioning

Retention Strategy with YOCTO

Ever Eden worked with YOCTO, a Loop agency partner, on subscription retention initiatives.

1. Churn Prevention During Promotional Periods

YOCTO identified promotional periods as a churn-risk window — subscribers can perceive non-subscription promotions as a better deal than their ongoing subscription discount. The team configured the following on Loop:

• Pre-promotion subscriber campaigns: Outreach to existing subscribers ahead of promotional periods, surfacing additional discounts available on their next order‍
• Matched promotional pricing: Additional discounts applied to existing subscribers during promotional periods using Loop's discount management

2. Second-Order Retention

To address second-order drop-off, the team configured:

• Automated free-gift sequences: Subscribers received a free gift attached to subsequent orders to encourage continuation‍
• Targeted messaging: Communication based on customer purchase history through Loop's customer data

Bundle and Cross-Sell Strategy

Ever Eden and YOCTO tested bundle-focused campaigns across multiple flows.

1. Bundle Campaigns

Bundle offerings were tested across welcome, retargeting, post-purchase, and replenishment flows. The team measured:

• Bundle AOV of $80, which the team reported as 30% above their non-bundle AOV
• Bundle-focused replenishment emails contributed to subscription growth (see Impact section)

2. Cross-Sell Campaigns

For active subscribers, the team configured:

• Personalized cross-sell campaigns targeting active subscribers
• Direct "add-to-subscription" links to streamline additions
• Product recommendations that contributed an additional 4% to subscription revenue

Impact

Across 3 months measurement period following implementation, Ever Eden's team measured:

• 8X growth in subscriber acquisition comparing October baseline to December
  
  • October: baseline established
  • November: approximately 2X growth from October baseline
  • December: 8X growth from October baseline
• 156% YoY subscription growth attributed by the team to bundle-focused replenishment emails (per A/B test)
• 20% higher conversion rates on emails featuring bundle banners (per A/B test)
• 3X more sales on replenishment flows that included bundle options (per A/B test)
• 4% additional subscription revenue from cross-sell product recommendations

Results reflect Ever Eden's measured experience; outcomes vary by brand, vertical, product, and implementation. The October–December comparison spans the holiday gifting period, which typically affects beauty category sales patterns.