Mel Science, a subscription box making science fun for kids, uses Loop Flows to promote Annual Billing over Monthly Payments.
As one can see on their pop-up above the navigation bar, MelScience encourages customers to subscribe to the annual plan so they can save more.
When a customer subscribes to their box, they are offered multiple payment plans running from monthly billing to annual billing.
If a customer opts for monthly billing, Mel Science initiates a Loop Flow that auto-upgrades the monthly box plan to annual box plan.
The idea here is to help the customer save more with an annual billing plan which costs almost $10 less per month.
While a customer can cancel their annual box plan anytime, the idea of saving more money every month can encourage them to continue the box for a longer duration.
Loop Flows is the best way to improve your operational efficiency at scale. With the help of automation and improved logics, your brand can use our Shopify subscriptions app to enhance your subscriber journey.
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