MEL Science is an educational subscription that offers 100+ hands-on projects in the form of a box delivered monthly.
MEL Science encourages customers to subscribe to the annual plan so they can save more, improve their own retention, and also increase LTV at the same time.
When a customer subscribes to their education box, they are offered multiple payment plans ranging from monthly, 3-months, 6-months and annual.
With the help of a custom Loop widget, they have clearly highlighted the savings with each billing duration. On an annual subscription, customers are able to save $180
While a customer can cancel their annual box plan anytime, the idea of saving more money every month encourages them to continue the subscription for a longer duration.
A straightforward setup inside Loop that completely eliminates manual intervention of changing the plan.
When a customer starts a subscription with monthly billing, Loop initiates a workflow that auto-upgrades the monthly billing to annual billing after the first subscription order has been completed.
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