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5 Takeaways from Kurt Elster's latest podcast on reducing subscription churn with Andriy Rudnyk

Updated on

September 3, 2024

Here are five valuable tips for minimizing customer turnover from the conversation between - Kurt Elster and Adriy Rudnyk, founder of the Good Subscription Agency.

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On LTV

1. Once someone becomes a subscriber the LTV goes up by 200-300%
— Loop Subscriptions (@LoopEngine) March 1, 2023

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On subscription value

2. Make your customers feel stupid for not subscribing.
— Loop Subscriptions (@LoopEngine) March 1, 2023

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On upcoming order mail

3. Upcoming order is the most profitable marketing email you send every month.
— Loop Subscriptions (@LoopEngine) March 1, 2023

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On double digit churn

4. If your churn is double digit then you could lose your entire subscriber base in an year.
— Loop Subscriptions (@LoopEngine) March 1, 2023

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On subscribe & save

5. Make subscribe and save the best way to buy from your business.
— Loop Subscriptions (@LoopEngine) March 1, 2023

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Check out Andriy's agency here.

Check out the complete podcast here.

Written by

Emma Johnson

Emma oversees Loop’s marketing strategy with a blend of creativity and data-driven know-how. From building buzz around new products to championing growth for Shopify-powered businesses, her work helps shape Loop’s brand and drive success in the DTC subscription space.