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5 Takeaways from Kurt Elster's latest podcast on reducing subscription churn with Andriy Rudnyk
Here are five valuable tips for minimizing customer turnover from the conversation between - Kurt Elster and Adriy Rudnyk, founder of the Good Subscription Agency.
- On LTV
1. Once someone becomes a subscriber the LTV goes up by 200-300%
— Loop Subscriptions (@LoopEngine) March 1, 2023
- On subscription value
2. Make your customers feel stupid for not subscribing.
— Loop Subscriptions (@LoopEngine) March 1, 2023
- On upcoming order mail
3. Upcoming order is the most profitable marketing email you send every month.
— Loop Subscriptions (@LoopEngine) March 1, 2023
- On double digit churn
4. If your churn is double digit then you could lose your entire subscriber base in an year.
— Loop Subscriptions (@LoopEngine) March 1, 2023
- On subscribe & save
5. Make subscribe and save the best way to buy from your business.
— Loop Subscriptions (@LoopEngine) March 1, 2023
Check out Andriy's agency here.
Check out the complete podcast here.
Emma oversees Loop’s marketing strategy with a blend of creativity and data-driven know-how. From building buzz around new products to championing growth for Shopify-powered businesses, her work helps shape Loop’s brand and drive success in the DTC subscription space.
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