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October 31, 2023
Anubhav Narula

How Shopify Sidekick will make D2C eCommerce easier in 2024

How Shopify Sidekick will make D2C eCommerce easier in 2024

The world of e-commerce is constantly evolving, with new challenges and opportunities emerging at every turn. The same holds true for 2024.
Shopify, understanding the complexities of entrepreneurship, introduced a groundbreaking solution in 2023: Shopify's Sidekick, an AI-powered assistant tailored to support and empower entrepreneurs.

Shopify Sidekick- The Dawn of a New Assistant 

Shopify Sidekick isn’t just another digital tool; it's a revolution in the e-commerce space, designed specifically to bolster the efforts of entrepreneurs navigating the Shopify platform.

Sidekick steps in as a knowledgeable and skilled partner, easing the entrepreneurial journey with its comprehensive support and insights.
Offering 24/7 assistance, this AI assistant provides Shopify customers with expert advice and support, removing the friction of waiting for an answer from support.

As a Shopify subscriptions app, we are eagerly waiting for the full release of this AI assistant for all our merchants. Till then, we wish to share these hypothetical use-cases for subscription-first brands in 2024.

6 Practical (and Game-Changing) Use-Cases of Shopify Sidekick for 2024

Efficient Inventory Management

Juggling inventory for brands is overwhelming. As a potential use-case, Sidekick could simplify this by managing stock levels, suggesting reorder points, and predicting demand trends, ensuring that your business never faces the pitfalls of over or understocking.

This would in turn help in improving the inventory forecast for subscription orders.

SEO-Driven Product Listings and Content Creation for Traffic

Visibility leads to transactions in the e-commerce world.

Sidekick could enhance your product visibility by optimising listings with targeted SEO strategies. With Sidekick, content creation would become more strategic. It assists in developing engaging blog posts and product descriptions, aiming to attract more visitors to your store and keep them engaged.

Make sure to use Sidekick to come up with ideas to improve product pages and posts that help with subscription acquisition.

Sidekick can easily be used to generate a copy for your widget design on the PDP. We have seen that a motivational quote on the widget can drive more subscriptions.  

Data-Driven Insights and Analytics

Shopify Sidekick acts as an analytical guru, interpreting complex data from your store. This feature enables you to grasp consumer behaviour, sales patterns, and market trends, crafting a strategy grounded in concrete data.

For subscription-first brands, Shopify Sidekick could potentially help them understand important metrics like LTV, Average orders before cancellation, and their subscription retention cohorts.

Generating Smart Replies

Speed is crucial in customer communication and answering their doubts. Sidekick would help in formulating quick, smart and intelligent responses to customer inquiries, streamlining engagement, and enhancing the chances of converting conversations into sales.

Starting a subscription of a new brand is always met with a degree of uncertainty and hesitation from customers. With the help of Sidekick, brands would be able to quickly answer the doubts of potential subscribers inside Shopify Inbox while creating a more confident and secure customer experience.

Crafting High-Open-Rate Subject Lines

In email marketing, the first impression is crucial. Sidekick aids in creating compelling email subject lines, significantly increasing the likelihood of your emails being opened and read, thereby boosting your campaign’s effectiveness.

Shopify Sidekick could help brands in creating great subject lines for reactivation email campaigns asking their current paused subscribers to resume subscriptions.

Instant Answers for FAQs

One of the standout features of Sidekick is its ability to provide instant, accurate answers to FAQs on your Shopify store. This not only enhances the customer experience but also reduces the workload on your customer service team.

With help of Sidekick, you could quickly create Subscription FAQs from your conversation with previous subscribers and use that same information on your product page for future subscribers. 

A Sidekick for Every Shopify Hero

Shopify Sidekick will be used not just as a tool, but as a partner - one that understands, guides, and propels your business forward. By integrating right inside the Shopify admin, Sidekick ensures every aspect of your online store is optimised, efficient, and responsive to the needs of your growing customer base.

Embrace Shopify Sidekick — This is going to be a huge value add for your e-commerce success in 2024 and beyond.

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