Comparing Loop with?
@DTCNewsletter A topic that might interest you for the next newsletter.
— Loop Subscriptions (@LoopEngine) January 16, 2023
Grow DTC subscribers through "subscription oriented topic clusters"
It's literally free (no ads money).
Subscribers have the highest LTV.
=> Turns into high ROI tactic for brands
How this works 👉
We were just doing some research on how DTC brands can grow their subscribers organically (lowest CAC!)
— Loop Subscriptions (@LoopEngine) January 16, 2023
Came across this post on LinkedIn by Louis Smith related to #ChatGPT https://t.co/jtvXpr2Zx2
Did some research on our own.
— Loop Subscriptions (@LoopEngine) January 16, 2023
Decided to create cluster for a snacks subscriptions box. They usually have a large subscriber base & high repeat rate.
Imagine a snacks DTC brank ranking for all these topics on SERP. All high-intent with super high potential conversion rates! pic.twitter.com/o524hlM40D
Next tried it out for turmeric subscriptions (popular supplements category)
— Loop Subscriptions (@LoopEngine) January 16, 2023
Saw the competition on SERP. A low hanging fruit if any brand wants to start ranking
They just need to align their SEO efforts to tie into subscription growth. KW volume is low but the intent is 🔥 🤑💵 pic.twitter.com/TorR385jXs
Common pattern on SERP.
— Loop Subscriptions (@LoopEngine) January 16, 2023
Start answering these questions to get the attention of potential subscribers:
👉How often should I expect to receive my supplement
👉How long does it take for supplements to start working
👉 Is it good to take these supplements on regular basis
DTC Brands can also use ChatGPT to create education-led content that helps to reduce subscriber churn.
Hope this tactic helps some brands (especially supplement brands) gain more subscribers in 2023💪🚀
— Loop Subscriptions (@LoopEngine) January 16, 2023
SEO is an early mover advantage game so better to start early 😉#dtc #shopify #seo #subscriptions
