1. We show founders case studies of folks who went from a life where you're taking money from the business, business is in debt, you're in constant stress, business isn't growing to you making 6 figures in salary, health care benefits in 401k and your asset value is way higher.
2. So, we sold the business about 2.5 years later for $1.2 mil & against the $5,000 investment that's really awesome, but that's not a unicorn right, that's not a $100 mil, you're not gonna read about us in Forbes, but what it is, is like a really great multiple on your money.
3. A 50th percentile outcome is 2:1 on Facebook. It's not 10:1, it's not 4:1, it's not 5:1, it's 2:1. So that means I want to make bets to find businesses, that if I give away 50% of my revenue, I still make money right.
4. What wins on Facebook is niche and novel. What that means is novel as in something people haven't seen before and niche as in it's for a very specific group of people.
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