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4 Great Insights From the BK Show Podcast with Taylor Holiday from Common Thread Collective
- On acquiring brands
1. We show founders case studies of folks who went from a life where you're taking money from the business, business is in debt, you're in constant stress, business isn't growing to you making 6 figures in salary, health care benefits in 401k and your asset value is way higher.
— Loop Subscriptions ➰ (@LoopEngine) March 23, 2023
- On eCommerce ROI
2. So, we sold the business about 2.5 years later for $1.2 mil & against the $5,000 investment that's really awesome, but that's not a unicorn right, that's not a $100 mil, you're not gonna read about us in Forbes, but what it is, is like a really great multiple on your money.
— Loop Subscriptions ➰ (@LoopEngine) March 23, 2023
- On Facebook Bets
3. A 50th percentile outcome is 2:1 on Facebook. It's not 10:1, it's not 4:1, it's not 5:1, it's 2:1. So that means I want to make bets to find businesses, that if I give away 50% of my revenue, I still make money right.
— Loop Subscriptions ➰ (@LoopEngine) March 23, 2023
- On Facebook Ads
4. What wins on Facebook is niche and novel. What that means is novel as in something people haven't seen before and niche as in it's for a very specific group of people.
— Loop Subscriptions ➰ (@LoopEngine) March 23, 2023
Listen to the complete podcast here.
Checkout @TaylorHoliday’s agency here.
Credits: @BenKnegendorf from The BK Show Podcast.
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