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5 Takeaways from the latest Bite Sized Podcast with Daniel James & Chris Johnson on growth marketing for ecom brands
Here are 5 key points from the recent Bite Sized Podcast featuring Daniel James and Chris Johnson discussing marketing strategies for e-commerce brands. Daniel James, from Mint Marketing Agency USA, interviewed Chris Johnson, their Chief Strategy Officer, about effective growth marketing tactics for e-commerce businesses.
- On first party data
1. First party data has not been a new idea. But to D2C people it kind of is, in a sense that we never really had to check it, we just trusted the all-knowing algorithm to find the customer.
— Loop Subscriptions ➰ (@LoopEngine) March 10, 2023
- On ROAS
2. Instead of being so focused on "Is this ad ROAS positive?" all the time and weighing everything to that single metric, think more holistically to how are we introducing the product answering questions and ultimately building community.
— Loop Subscriptions ➰ (@LoopEngine) March 10, 2023
- On growth & scale
3. We all know as performance marketers that you can get both (growth & scale) just not the same time. You can't always scale and always have efficiency at the exact same moment.
— Loop Subscriptions ➰ (@LoopEngine) March 10, 2023
- On metrics
4. We always want as raw of that information of how do you make money right and that comes down to contribution margin and ultimately your net profit, like how do you walk out your dollar to the bank.
— Loop Subscriptions ➰ (@LoopEngine) March 10, 2023
- On talking to customers
4. We always want as raw of that information of how do you make money right and that comes down to contribution margin and ultimately your net profit, like how do you walk out your dollar to the bank.
— Loop Subscriptions ➰ (@LoopEngine) March 10, 2023
Check out the new podcast here.
Emma oversees Loop’s marketing strategy with a blend of creativity and data-driven know-how. From building buzz around new products to championing growth for Shopify-powered businesses, her work helps shape Loop’s brand and drive success in the DTC subscription space.
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