1. First party data has not been a new idea. But to D2C people it kind of is, in a sense that we never really had to check it, we just trusted the all-knowing algorithm to find the customer.
2. Instead of being so focused on "Is this ad ROAS positive?" all the time and weighing everything to that single metric, think more holistically to how are we introducing the product answering questions and ultimately building community.
3. We all know as performance marketers that you can get both (growth & scale) just not the same time. You can't always scale and always have efficiency at the exact same moment.
4. We always want as raw of that information of how do you make money right and that comes down to contribution margin and ultimately your net profit, like how do you walk out your dollar to the bank.
4. We always want as raw of that information of how do you make money right and that comes down to contribution margin and ultimately your net profit, like how do you walk out your dollar to the bank.
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