Subscription Box

21 Subscription Boxes That Pitched On Shark Tank

Karan Chaudhary
February 21, 2024
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Shark Tank is a popular reality television show where entrepreneurs pitch their business ideas to a panel of investors in hopes of securing funding to grow their business. 

Over the years, the show has featured a variety of innovative subscription box companies that offer everything from meal delivery to beauty products to toys and games. 

In this article, we'll take a look at the top 21 subscription boxes that were pitched on Shark Tank, exploring the products, the deals made, and where these companies are today.

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1. KiwiCo

KiwiCo delivers hands-on, educational activities for kids of all ages, with boxes designed for different age groups. The company has grown to become one of the most successful subscription box companies on the market, with a valuation of over $1 billion.

Cost: Starts at $19.95 per month

Date Aired: April 12, 2018

Did They Get A Deal?: Yes, Mark Cuban invested $5 million for a 6.67% equity stake in the company.

Where Are They Now?: KiwiCo has continued to experience significant growth and expanded its product line. The company now offers a wide range of subscription boxes for different age groups and interests, including STEM, art, and geography-themed boxes. KiwiCo's valuation has surpassed $1 billion.

Website link: https://www.kiwico.com/ 

2. Bright Cellars

Bright Cellars is a wine subscription service that uses a quiz to match customers with wines tailored to their tastes. Each month, subscribers receive four new bottles of wine to try.

Cost: Starts at $88 per month

Date Aired: October 7, 2016

Did They Get A Deal?: Yes, Robert Herjavec invested $200,000 for a 5% equity stake in the company.

Where Are They Now?: Bright Cellars has continued to grow and expand its product offerings. The company has introduced a wine club that offers discounts on future purchases and a referral program that rewards customers for referring new members. Bright Cellars has also received recognition from several publications, including Forbes and Inc.

Website link: https://www.brightcellars.com/ 

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3. Groovebook

Groovebook is a photo printing subscription box that allows customers to print up to 100 photos each month for a flat fee. The photos are printed in a 4x6 size and come perforated for easy removal.

Cost: Starts at $3.99 per month

Date Aired: November 15, 2013

Did They Get A Deal?: Yes, Shutterfly acquired Groovebook for $14.5 million in cash and stock.

Where Are They Now?: Groovebook has become a subsidiary of Shutterfly and continues to offer its photo printing subscription service. The company has expanded its product offerings to include photo gifts and home decor items. Groovebook has also introduced a mobile app that allows users to create and print photo books directly from their smartphones.

Website link: https://www.groovebook.com/ 

4. SockTABs

SockTABs is a subscription box for anyone who has ever lost a sock in the laundry. The company's patented tabs keep socks paired together in the wash and the subscription box delivers new tabs and laundry bags each month.

Cost: Starts at $12.99 per month

Date Aired: February 13, 2015

Did They Get A Deal?: No, the sharks did not invest in the company.

Where Are They Now?: SockTABs continues to offer its subscription service and has expanded its product line to include laundry bags and other laundry accessories. The company has also introduced a loyalty program that rewards customers for their purchases.

Website link: https://socktabs.com/ 

5. PupBox

PupBox is a subscription box for new puppy owners, delivering toys, treats, and training advice tailored to the puppy's age and size. The company aims to help new pet parents navigate the challenges of raising a new dog.

Cost: Starts at $3.99 per month

Date Aired: January 29, 201

Did They Get A Deal?: Yes, Robert Herjavec invested $250,000 for a 15% equity stake in the company.

Where Are They Now?: PupBox has continued to grow and has expanded its product offerings to include dog food, supplements, and grooming products. The company has also introduced a training program that provides personalized advice for new dog owners. PupBox has been featured in several media outlets, including Forbes and ABC News.

Website link: https://www.pupbox.com/

6. The Bouqs Company

The Bouqs Company is a subscription-based flower delivery service that sources its flowers directly from eco-friendly farms. The company offers customizable flower arrangements that can be delivered on a one-time or recurring basis.

Cost: Starts at $36 per month

Date Aired: February 24, 2015

Did They Get A Deal?: Yes, Robert Herjavec invested $258,000 for a 3% equity stake in the company.

Where Are They Now?: The Bouqs Company has expanded its product offerings beyond subscription flower deliveries to include plants, gifts, and other floral arrangements. The company has also partnered with retailers like Whole Foods and Anthropologie to expand its distribution channels.

Website link: https://bouqs.com/

7. Surprise Ride

Surprise Ride is a subscription box for kids that provides educational and entertaining activities, games, and books. Each box is centered around a different theme and is designed to encourage creativity and learning.

Cost: Starts at $24.99 per month

Date Aired: May 1, 2015

Did They Get A Deal?: Yes, Kevin O'Leary and Mark Cuban invested $110,000 for a 16.67% equity stake in the company.

Where Are They Now?: Surprise Ride has expanded its product line beyond subscription boxes to include single-purchase activity kits. The company has also launched a gifting service that allows customers to send Surprise Ride boxes as gifts.

Website link: https://www.surpriseride.com/

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8. Brazi Bites

Brazi Bites is a subscription-based food delivery service that provides Brazilian cheese bread that is gluten-free and made with all-natural ingredients. The bread comes in a variety of flavors and can be cooked in the oven or air fryer.

Cost: Starts at $29.99 per month

Date Aired: March 11, 2016

Did They Get A Deal?: Yes, Lori Greiner and Mark Cuban invested $200,000 for a combined 16.67% equity stake in the company.

Where Are They Now?: Brazi Bites has expanded its product offerings beyond its original Brazilian cheese bread to include frozen empanadas and chicken nuggets. The company's products are now available in major retailers like Whole Foods and Target.

Website link: https://brazibites.com/

9. InstaFire

InstaFire is a subscription-based service that provides a range of products for outdoor enthusiasts, including fire starters, charcoal briquettes, and portable stoves. The products are designed to be easy to use and environmentally friendly.

Cost: Starts at $24.99 per month

Date Aired: January 6, 2017

Did They Get A Deal?: Yes, Mark Cuban invested $300,000 for a 15% equity stake in the company.

Where Are They Now?: InstaFire has expanded its product line beyond its original fire starter product to include charcoal briquettes and portable stoves. The company's products are now available in major retailers like Walmart and Home Depot.

Website link: https://www.instafire.com/

10. The Honest Company

The Honest Company is a subscription-based service that provides products for baby, beauty, and home that are made with natural and eco-friendly ingredients. The company offers a variety of customizable subscription options and also sells products directly on its website.

Cost: Starts at $79.95 per month

Date Aired: March 22, 2013

Did They Get A Deal?: Yes, Brian Lee, Sean Kane, and Christopher Gavigan received $2 million in funding from a group of investors that included Kevin O'Leary, Mark Cuban, and Lori Greiner.

Where Are They Now?: The Honest Company has continued to expand its product line beyond its original subscription box offerings to include products for baby, beauty, and home. The company has also gone public and is now traded on the NASDAQ.

Website link: https://www.honest.com/

11. Hoppi Box

Hoppi Box is a subscription box that provides toys and games for babies and toddlers. The products are designed to be educational and age-appropriate, helping young children develop important skills and learn through play.

Cost: Starts at $75 per quarter

Date Aired: November 5, 2021

Did They Get A Deal?: Yes, Kevin O'Leary invested $250,000 for a 7.5% equity stake in the company.

Where Are They Now?: Hoppi Box is a subscription box for kids that provides eco-friendly and sustainable toys and activities. The company has expanded its product offerings beyond subscription boxes to include single-purchase toys and gifts.

Website link: https://hoppibox.com/ 

12. Tipsy Elves

Tipsy Elves is a subscription box for holiday-themed clothing and accessories. The company offers a variety of festive designs that are perfect for parties, gatherings, and other holiday events.

Cost: Starts at $65 per quarter

Date Aired: December 13, 2013

Did They Get A Deal?: Yes, Robert Herjavec and Mark Cuban invested $100,000 for a combined 10% equity stake in the company.

Where Are They Now?: Tipsy Elves is a subscription box for holiday-themed clothing and accessories. The company has expanded its product offerings beyond subscription boxes to include single-purchase items and accessories for various occasions and holidays.

Website link: https://www.tipsyelves.com/ 

13. Vengo Labs

Vengo Labs is a subscription box that provides vending machines for small spaces, such as college campuses, hotels, and gyms. The vending machines are designed to be compact and easy to use, making it easy for businesses to offer vending services to their customers.

Cost: Custom pricing

Date Aired: February 5, 2016

Did They Get A Deal?: Yes, Lori Greiner and Mark Cuban invested $2 million for a combined 22.5% equity stake in the company.

Where Are They Now?: Vengo Labs is a subscription box for vending machines that provides customized product offerings for businesses and organizations. The company has expanded its product offerings beyond vending machines to include contactless retail and digital kiosks.

Website link: https://www.vengolabs.com/ 

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14. Hy-Conn

Hy-Conn is a subscription box for a quick-connect firefighting adapter that allows firefighters to connect hoses quickly and easily, reducing the time it takes to set up a firefighting operation.

Cost: Starts at $399 for a set

Date Aired: May 1, 2015

Did They Get A Deal?: Yes, Mark Cuban invested $1.25 million for a 20% equity stake in the company.

Where Are They Now?: Hy-Conn is a subscription box for fire and safety equipment that provides quick-connect adapters for fire hydrants and hoses. The company has expanded its product offerings beyond subscription boxes to include other safety products and accessories.

Website link: https://hy-conn.com/

15. Bitsbox

Bitsbox is a subscription box that teaches kids how to code by providing them with monthly coding projects that they can complete on their own or with adult supervision. The projects are designed to be fun and engaging, helping kids develop critical thinking skills while learning to code.

Cost: Starts at $24.95 per month

Date Aired: January 20, 2017

Did They Get A Deal?: Yes, Robert Herjavec invested $250,000 for a 6.25% equity stake in the company.

Where Are They Now?: Bitsbox is a subscription box that teaches kids how to code by providing them with monthly coding projects that they can complete on their own or with adult supervision. The company has expanded its product offerings beyond subscription boxes to include a range of educational coding resources.

Website link: https://bitsbox.com/ 

16. Wicked Good Cupcakes

Wicked Good Cupcakes is a subscription box for cupcakes and other desserts. The company offers a variety of flavors and designs that can be customized to suit any occasion, making it a popular choice for gift-giving.

Cost: Starts at $17.95 per month

Date Aired: May 10, 2013

Did They Get A Deal?: Yes, Kevin O'Leary and Mark Cuban invested $75,000 for a combined 18% equity stake in the company.

Where Are They Now?: Wicked Good Cupcakes is a subscription box for cupcakes and other desserts. The company has expanded its product offerings beyond subscription boxes to include a range of baked goods and gift items.

Website link: https://www.wickedgoodcupcakes.com/ 

17. Toor

Toor is a subscription box for home security that provides a smart lockbox and mobile app for secure package deliveries and access management. The lockbox is designed to prevent package theft and provide a secure and convenient way for homeowners to grant access to their property to service providers, guests, and renters.

Cost: Starts at $34.99 per month

Date Aired: March 27, 2020

Did They Get A Deal?: Yes, Robert Herjavec invested $500,000 for a 20% equity stake in the company.

Where Are They Now?: Toor is a subscription box for home security that provides a smart lockbox and mobile app for secure package deliveries and access management. The company has expanded its product offerings beyond subscription boxes to include other smart home security products.

Website link: https://toorhome.com/ 

18. UroClub

UroClub is a subscription box for a discreet portable urinal for golfers. The urinal is designed to look like a golf club, allowing golfers to discreetly relieve themselves on the course without having to leave and find a restroom.

Cost: Starts at $24.95 per month

Date Aired: February 3, 2012

Did They Get A Deal?: Yes, Kevin Harrington and Barbara Corcoran invested $25,000 for a combined 20% equity stake in the company.

Where Are They Now?: UroClub is a subscription box for a discreet portable urinal for golfers. The company has expanded its product offerings beyond subscription boxes to include other portable urinal products for outdoor activities.

Website link: https://www.uroclub.com/ 

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19. Myself Belts

Myself Belts is a subscription box that provides easy-to-use belts for kids and adults with special needs. The belts are designed to help individuals with hand dexterity issues, sensory processing disorders, or physical disabilities maintain their independence and dress themselves more easily.

Cost: Starts at $9.99 per month

Date Aired: November 28, 2008

Did They Get A Deal?: Yes, Barbara Corcoran invested $50,000 for a 50% equity stake in the company.

Where Are They Now?: Myself Belts is a subscription box for easy-to-use belts for kids and adults with special needs. The company has expanded its product offerings beyond subscription boxes to include a range of adaptive clothing and accessories.

Website link: https://www.myselfbelts.com/

20. The Lip Bar

The Lip Bar is a subscription box for vegan and cruelty-free makeup products, including lipsticks, lip glosses, and eyeshadows. The company offers a variety of colors and shades that are designed to flatter a range of skin tones.

Cost: Starts at $45 per quarter

Date Aired: March 24, 2019

Did They Get A Deal? Yes, a $250,000 investment for 20% equity with investor Mark Cuban.

Where Are They Now? The Lip Bar has expanded its product line and is now available at Target stores nationwide.

Website Link: https://thelipbar.com/ 

21. MistoBox

MistoBox is a subscription box for coffee lovers that delivers artisanal coffee beans from around the world. The company offers a variety of subscription options and allows customers to personalize their coffee preferences for a tailored coffee experience.

Cost: Starts at $10.95 per shipment

Date Aired: February 8, 2013

Did They Get A Deal? Yes, a $75,000 investment for 20% equity with investor Mark Cuban.

Where Are They Now? MistoBox has grown its subscriber base and offers a variety of coffee-related products in addition to its subscription service.

Website Link: https://www.mistobox.com/ 


Subscription boxes have become a popular way for consumers to discover new products and services while enjoying the convenience of home delivery. 

The Shark Tank has provided a platform for many subscription box companies to showcase their products and secure funding from some of the most successful investors in the world. 

These 21 companies have shown that with the right idea and execution, a subscription box business can thrive in today's market. As the subscription box industry continues to grow, we can only imagine what innovative ideas will be pitched on Shark Tank in the years to come.

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