Early-Churn Snapshot
21% churn often hits on the very first order, another 11.8% on the second, and one-third of subscribers never make it past the 3rd order.

21% Churn on
Order #1
Customers bail after trying your product just once.

~11.8% On
Order #2
They might like your brand—but something's missing to keep them hooked.

1/3 Never Pass the #3RD Order
Crippling your CAC recovery and blocking real profitability.