LP BFCM Offer

Backed By Industry Leaders

96% of eCommerce leaders expect global order volume to rise this holiday season.

The biggest mistake brands make is treating international as an afterthought.

BFCM is where international can be your biggest untapped revenue lever.

One thing to focus on this BFCM is making shipping transparent and localized – showing duties/taxes upfront and supporting local checkout drives 2–4x higher conversion

Loyalty systems provide brands with a unique opportunity to attract these discount-driven BFCM customers by offering both immediate value and long-term benefits.

When done right, loyalty is the beginning of a fruitful relationship with BFCM shoppers who otherwise wouldn’t have returned.”

Every brand should be thinking of a single offer specific to existing subscribers. More than 30% off sitewide, I’m talking about adding one-time items at 50% or more off, big bulk discounts, or pair and save offers

Give them something extra special as an existing subscriber that will expand their LTV with you

The one thing brands are focusing on this BFCM is average order value

With acquisition costs projected to skyrocket 50–100%, the biggest revenue wins won’t come from buying more customers — they’ll come from making every order more profitable.

For subscription brands, BFCM success will be defined not by revenue alone, but by contribution margin. Profitability depends on understanding marketing efficiency, shipping costs, returns, COGS, and promotions at a granular level.

But with data scattered across Shopify, Amazon, ad platforms, 3PLs, and spreadsheets, this is easier said than done. Brands that solve this complexity can quickly cut unprofitable spends, optimize promotions, and double down on what actually drives sustainable growth.

This BFCM, one thing brands should be laser-focused on is making local delivery and pickup as seamless as possible.

Shoppers expect speed and convenience, so the easier it is for them to choose, schedule, and collect their orders, the more likely they are to complete their purchase and return again.