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November 17, 2025
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Why Brands Are Switching from Stay AI to Loop Subscriptions (2025)

By
Emma Johnson
By
|

TL;DR: What Migration Unlocks

If your CX team is spending hours responding to “how do I skip?” tickets, it may be time to consider a switch.

Brands that migrate to Loop Subscriptions report around 30% lower churn, ~45% payment recovery, and a measurable lift in AOV within weeks of migration.

These results aren’t from “better software,” but from retention mechanics and intelligent recovery workflows that help brands scale without adding support burden.

The Pattern: Why Brands Are Switching from Stay AI to Loop Subscriptions

You didn’t choose Stay AI because it was perfect — you chose it because it got you live. But as your business scales, new challenges emerge that require more advanced solutions. If your week looks like this, it might be time for a change:

  • Customer Support Overload: A large portion of subscription tickets asking "How do I update my card?" or "How do I add a product?" signals that your current system may not offer an intuitive, self‑service customer portal.
  • Generic Cancellation Flows: If your cancel flows show the same offer to first‑order customers and tenured subscribers, you're missing opportunities to segment and personalize based on customer loyalty and order history.
  • Dunning Recovery Limitations: Many platforms see payment recovery stabilize without pre‑failure alerts or adaptive retry logic that can significantly improve recovery rates. Brands migrating to platforms with better dunning strategies often see improvements in revenue recovery.
  • Support Delays During Peak Times: If your account manager is in a different time zone or support requests take longer during high‑volume periods like BFCM, you may need a platform that scales with your needs and offers real‑time support.

The real question isn’t whether Stay AI “works” — it’s whether your platform is leaving significant revenue on the table by not addressing preventable churn and failed payments while adding friction to the customer experience.

The Four Gaps Stay AI Often Struggles to Close

Breaking Point #1: Your Portal Creates Work Instead of Solving It

What often happens: Subscribers ask “How do I update my card?” or “How do I add a product?” — a sign that your current platform may not offer the level of self‑service needed as your business scales. Actions like skip/swap/add‑on may require multiple pages or manual support.

What an optimized platform can offer:

  • Pre‑authenticated email links that bring customers directly to the card update drawer, bypassing the need for OTPs or logins.
  • One-click actions for skip/swap/gift/frequency without navigating multiple pages.
  • Dynamic rewards banners that show personalized milestones based on order number and subscriber tenure.
    The unlock: Brands optimizing their portals with self‑service solutions and intuitive workflows often see improved retention and reduced CX ticket volume.
    Decision trigger: If more than ~20% of your subscription support tickets are "how do I…?" questions, your portal may not be providing the intuitive service needed.

Breaking Point #2: Cancel Flows That Can’t Segment by Cohort

What often happens: Many platforms use the same cancellation path for all subscribers, whether they’re on their first or tenth order, limiting your ability to personalize retention offers.

What an optimized platform can offer:

  • Profile-based benefits pages: Tailor content and videos based on order history, loyalty status, and SKU preferences.
  • Conditional offers: Offer higher-value retention options for loyal customers (e.g., 10+ orders) and softer options for new subscribers.
  • Step‑level analytics: Track the effectiveness of each step in the retention flow (e.g., video → reason → retention tactic → discount).
    The unlock: Brands optimizing their cancel flows by segmenting customers based on behavior have seen measurable improvements in retention.
    Decision trigger: If you can’t answer “Which save offer works best for subscribers who cancel after 3 orders?”, you may be missing the ability to personalize.

Breaking Point #3: Dunning That Leaves Revenue on the Table

What often happens: Payment recovery rates often plateau around 20‑30%, as many systems lack proactive alerts, backup payment methods, or intelligent retry timing. Without these, revenue from failed payments can remain unrecovered.

What an optimized platform can offer:

  • Up to 15 retries with intelligent spacing (aligned with customer paydays, not just daily intervals).
  • Pre‑failure email alerts that flag expiring or low-balance cards before they decline.
  • Backup payment capture: Store a second card and automatically fail over to it if the primary card fails.
  • One-click card updates inside the portal (no Shopify redirects).
    The math: Based on industry best practices:
  • 30% recovery = ~$150,000/month rescued
  • 50% recovery = ~$250,000/month rescued
    Decision trigger: If your failed payment recovery is under ~40%, you may be leaving significant revenue on the table.

Breaking Point #4: Support That Breaks When You Need It Most

What often happens:

  • Account managers based in distant time zones can create delays in support responses, especially during high‑volume times like BFCM.
  • Portal updates can reset custom configurations without warning, leading to frustration.
  • Critical issues are escalated but take 24+ hours to resolve.

What an optimized platform can offer:

  • Dedicated Slack channels for quick responses, with an SLA of <30 minutes (fastest response recorded: 7 seconds).
  • East/West Coast CSM allocation to reduce time‑zone friction and ensure timely support.
  • Proactive CSM model with quarterly roadmaps focused on long‑term success (churn, AOV, etc.), not just reactive support.
    The unlock: Having dedicated and regionally aligned support can drastically reduce friction during critical periods.
    Decision trigger: If you’ve ever thought “I can’t reach our account manager during critical business hours,” that’s a sign of structural issues with support.

Good Protein’s Success Story: How Migration to Loop Subscriptions Led to 400% Growth

Good Protein faced typical challenges with their subscription platform. They were dealing with plateauing revenue, generic cancel flows, and a lack of cohort-based insights. Their journey to Loop Subscriptions resulted in a 400% growth in just 4 months.

The Problem:

  • Generic cancel flows that offered the same messaging to new subscribers and long-term loyalists, leading to missed opportunities for personalized retention.
  • Plateaued subscription revenue (~$150k/month) with limited cohort segmentation.

The Solution with Loop Subscriptions:

  • Profile-based cancel flows: Different messaging and offers based on subscriber order count (e.g., first order vs. 10th order).
  • Mystery rewards: Targeted at key milestones like order #3 and order #5, encouraging retention with an interactive reward system.
  • Step-level analytics: Revealed 40% of cancellations occurred at order #2, which led to tailored interventions.

The Result:

  • $600k+/month subscription revenue in just 4 months, up from a plateau of ~$150k/month.
  • Improved retention due to targeted, personalized cancel flows and engagement tactics.

Read the full Good Protein Case Study

Pricing: What You’ll Actually Pay

Plan Comparison

Plan Monthly Fee Transaction Fee Per-Order Fee Includes
Stay AI* From ~$499 varies (see vendor) varies Email support, standard features
Loop Starter $99 ~1.0% $0 All features, email support
Loop Pro $399 ~0.75% $0 Slack support, dedicated CSM, quarterly roadmaps

Stay AI*

Monthly Fee: From ~$499
Transaction Fee: varies
Per-Order Fee: varies
Includes: Email support, standard features

Loop Starter

Monthly Fee: $99
Transaction Fee: ~1.0%
Per-Order Fee: $0
Includes: All features, email support

Loop Pro

Monthly Fee: $399
Transaction Fee: ~0.75%
Per-Order Fee: $0
Includes: Slack support, dedicated CSM, quarterly roadmaps

Example scenario
Assume 30,000 subscription orders/month at a hypothetical AOV.

  • Based on published pricing differences (Loop Subscriptions claims ~40 % lower cost) 
  • For a brand evaluating fees and per‑order costs, Loop Subscription’s published comparison suggests meaningful cost savings in setup and transaction structure.

*Note: Stay AI’s exact per‑order fee may vary depending on plan & merchant specifics — always verify directly with the vendor.

Ready to See What Migration Unlocks?

If your team is ready to explore more efficient ways to manage payment failures and streamline operational processes, it's time to see Loop Subscription’s retention mechanics in action.

Book a Demo
We’ll analyze your subscriber flows and show you exactly where operational gaps may be affecting your margin. 30 minutes, no sales pitch—just actionable insights.

View Stay AI → Loop case studies →
Explore before/after metrics from brands like Good Protein and other publicly shared customer stories, showing the impact of migration.

Compare Stay AI vs. Loop Subscriptions feature-by-feature →
Transparent breakdown: portal UX, cancel flow depth, dunning intelligence, and total cost at scale.

FAQ: Stay AI to Loop Migration

Q1. How long does migration take?

Loop Subscriptions’ migration team works to complete the transition within a few weeks, ensuring no downtime and minimal disruption. Data transfer, payment tokens, and order history are handled efficiently, and your business stays online throughout the process.

Q2. What happens to our Stay AI "punch card" progress?

Loop Subscriptions can't directly translate Stay AI’s punch card state. However, Loop Flows can recreate similar journeys by leveraging Shopify tags (e.g., "3-orders-completed") to preserve subscriber milestones. During Week 1 of migration, your onboarding manager will audit your current setup to ensure a smooth transition.

Q3. Will our Klaviyo flows break?

No. Loop Subscriptions integrates natively with Klaviyo, ensuring your flows continue as they were. Loop also passes richer event data (e.g., order actions, cancel reasons, upsell CVR) to enable more granular segmentation and optimized retention strategies.

Q4. Can we test Loop Subscriptions before migrating?

Yes! You can perform a test migration of cancelled subscribers, dummy subscriptions, or staff subscriptions from your previous app to Loop. This allows you to cross-verify the subscriber information between your previous app and Loop, preview the migration process, and address any questions before the actual migration.

Note: Test migrations are typically done for larger subscriber bases due to the time, effort, and resources involved in preparing the data for migration.

Q5. What are visible changes after migration?

Once migration is complete and all your subscriber data is transferred to Loop Subscriptions, the customer portal will be hosted on your store, replacing the old setup.
Your subscribers will use the new portal login page to manage their subscriptions.
Loop Subscription’s team will also help inform your subscribers about the transition to ensure the change is clearly communicated.

Q6. Who can I talk to that migrated from Stay AI?

LoopSubscriptions can connect you with customers who have successfully migrated from Stay AI, including:

  • Good Protein (Stay AI → Loop, saw a 400% growth in 4 months)

Other merchants who have made a similar transition, available for blind reference checks.

What Migration Actually Costs You (Spoiler: Staying Costs More)

The Leak Math

Scenario: 30,000 subscription orders/month, $45 AOV, 5% monthly churn, 25% dunning failure rate.

Status Quo (Current Setup):

  • Churn leak: 1,500 subscribers × $45 × 12 months = ~$810,000/year in potential lost revenue from churn.
  • Failed payment leak: 7,500 failed payments/month × 75% unrecovered × $45 = ~$3.0M/year in revenue at risk due to failed payments.
  • Per-order fees (if applicable): $0.19 × 30k = $5,700/month ≈ $68,400/year in fees.

Post-Migration (Optimized Setup with Loop Subscriptions):

  • Churn reduction (conservative estimate of ~15%): ~$121,500/year in savings from improved retention via personalized cancel flows and customer journey optimizations.
  • Dunning improvement (30% → 50% recovery): ~$1.35M/year additional revenue recovered via better payment retry logic and pre-failure alerts.
  • Per-order fees: $0 (Loop Subscriptions charges a small percentage on transaction value, typically between 0.75%-1%).

Net Impact: ~$1.54M/year in margin improvement from reduced churn, enhanced payment recovery, and operational efficiencybefore factoring in reduced CX labor due to a more streamlined customer portal.

That’s not just a “nice-to-have.” That’s a board-level number — and a clear financial reason why many brands are choosing Loop Subscriptions to improve their subscription growth and efficiency.

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