Top BFCM Mistakes Shopify Stores Make (and How to Fix Them)

The AI Advantage in BFCM

Every Black Friday and Cyber Monday (BFCM), Shopify stores pour money into ads, slash prices, and fight for attention. The result? A massive spike in traffic and orders.

But here’s the truth nobody talks about: most stores see sales drop off a cliff right after BFCM ends. Shoppers walk away, customer acquisition costs rise, and merchants struggle to turn one-time deals into lasting growth.

The difference between short-term sales and long-term success? AI-powered retention. By leveraging tools like Akohub and Loop Subscriptions, Shopify merchants can turn BFCM from a seasonal rush into a year-round growth engine.

Mistake #1: Focusing Only on Discounts

Discounts are powerful, but relying solely on them is dangerous. If your only hook is “30% off,” you’ll attract bargain hunters who disappear after checkout. This can be fixed with Akohub’s AI-driven loyalty and retention tools, which help Shopify merchants go beyond discounts by:

Rewarding meaningful actions (purchases, reviews, referrals, birthdays) with points and perks.
Creating VIP tiers that make customers feel valued and exclusive.
Automating post-purchase campaigns that thank buyers, recommend relevant products, and invite them back.
Providing weekly insights into which customers are most likely to churn and suggesting targeted actions.

Instead of treating discounts as the end of the customer journey, Akohub turns them into a launchpad for loyalty, repeat sales, and lifetime customer value.

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Mistake #2: Ignoring Post-Purchase Engagement

Many stores treat BFCM like a finish line. Once the sale is complete, communication stops. That silence is expensive—because retention starts the moment a customer buys.

Fix with AI:

Akohub automates post-purchase flows, such as review requests, product education, or thank-you messages.
Use AI-driven retargeting ads to remind BFCM shoppers about your products after the rush.
Loop Subscriptions lets you follow up with subscription offers, encouraging buyers to turn one-off purchases into repeat deliveries.

Engagement shouldn’t end at checkout—it should begin there.

Mistake #3: Overlooking Subscription Potential

BFCM shoppers often stock up on products they’ll need again, think coffee, skincare, supplements, or pet supplies. But too many merchants fail to offer subscriptions, leaving long-term revenue on the table.

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You can also check out 👉 Loop Subscriptions BFCM Playbook for more details.

Fix with AI:

Use Loop Subscriptions to seamlessly convert BFCM buyers into subscribers.
Create AI-powered upsell prompts like, “Want to save 10% every month? Subscribe now.”
Personalize subscription bundles based on BFCM buying patterns.

Subscriptions build predictable revenue and keep customers loyal well after Cyber Monday.

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Mistake #4: Poor Segmentation and Personalization

Sending the same generic “Holiday Sale!” email to your entire list is a fast way to lose attention. Customers expect tailored experiences.

Fix with AI Marketing Tool:

Akohub’s CRM segments customers by behavior—BFCM first-time buyers, high-value shoppers, repeat customers, etc.
Deliver AI-powered product recommendations tailored to each group.
Loop Subscriptions uses data to suggest upgrade opportunities like moving from monthly to quarterly plans.

Personalization ensures customers feel seen, not spammed.

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Mistake #5: Manual Marketing That Can’t Scale

The holiday rush overwhelms many merchants. Teams work late nights manually sending emails, updating ads, and trying to keep up. But scaling manually is impossible—and errors cost sales.

Fix with AI:

Akohub automates retention campaigns with smart triggers (cart abandon, product views, loyalty milestones).
Loop Subscriptions automates renewals, billing, and customer updates, reducing churn while saving time.
Together, they free you from repetitive tasks so you can focus on strategy.

AI isn’t replacing your marketing—it’s scaling it.

How Akohub + Loop Subscriptions Help You Win BFCM (and Beyond)

When you combine Akohub’s loyalty-driven marketing automation with Loop Subscriptions’ recurring revenue engine, you create a post-BFCM growth loop:

Acquire during BFCM → attract new customers with great offers.
Engage post-purchase → use Akohub’s CRM to nurture relationships.
Convert to subscribers → Loop Subscriptions turns one-time deals into recurring orders.
Reward loyalty → Akohub keeps customers engaged with points, perks, and retargeting.

Instead of BFCM being a short-lived spike, it becomes the foundation for long-term growth.

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Final Thoughts

The biggest BFCM mistake Shopify merchants make is treating it as a sprint. Discounts bring customers in, but AI-powered retention keeps them coming back.

With Akohub’s personalized marketing automation and Loop Subscriptions’ seamless recurring revenue tools, you can fix the most common holiday mistakes—and turn seasonal shoppers into loyal, lifelong customers.

This year, let AI do the heavy lifting so your BFCM success doesn’t end at checkout.

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Top BFCM Mistakes Shopify Stores Make (and How to Fix Them with AI)