Comparing Loop with?
How to Offer Product Bundles on a Subscription (Without Going Crazy): If you have a Shopify store, you’ve probably heard the hype: Subscriptions are the next big thing. Recurring revenue?Yes, please. Predictable cash flow? Sign me up.
But here’s the thing: while selling one product on a subscription is good, do you know what’s best? Letting your customers create their own bundles and get a subscription.
In this guide, we'll cover:
Instead of opting for an individual product like a bag of coffee or a bottle of shampoo, customers can now choose a few products and make a bundle. That bundle becomes their personalised subscription box, delivered on a regular schedule they choose.
It’s the same idea as a “build-a-box” model. Except you’re layering on the predictability of subscriptions, which makes your business a whole lot more stable.
Here is what this might look like:
Let’s take a step back. Subscriptions alone are powerful. They bring in recurring revenue, increase customer lifetime value, and make your business way more predictable. But when you add bundles to the mix? That’s where your brand can really take off.
Here’s why subscription bundles are such a game-changer for Shopify merchants:
When customers create a bundle, they naturally add more stuff to their shopping cart. Not because you're forcing or persuading them too much, but it's just convenient and makes sense. Similar to going to the grocery store for milk, only to leave with cereal, fruit, and oat milk. The bundle builder gets them to buy more, essentially frictionless.
Many subscriptions see high churn rates because they feel too restrictive. If someone gets bored with the same product every month, they’re going to leave. When customers are allowed to personalize what's in their bundle - and get to change it with each delivery. It feels fresh. Personalization = ownership, and ownership fosters loyalty. Retention is not about locking people in, it’s about giving them a reason to stick around.
Do you have SKUs that sell more slowly than others? You can add them in as optional bundle items. Is it a seasonal product line you've got? You can let your customers mix in seasonal products along with their evergreen favorites. Bundling provides you with a smart way to encourage customer behaviors and to maximize your product flow without significant discounting.
A solid bundle can be a mini customer journey. Begin with a bundle then offer an upsell to "premium" the bundle after the second month or a seasonal surprise-and-delight item in the third month. Maybe a referral reward to unlock the exclusive item in the bundle. Bundling provides you with a control panel to play with and to create experiences that drive repeat business.
Now you understand the purpose of bundles. But if you ever attempted to set up bundles on Shopify, you probably hit a wall pretty quickly. Most subscription apps simply weren't made to handle bundle experiences. That's where Loop Subscriptions differs. We built the bundle experience as a core feature, not a side-project, so you don't need to duct tape together 3 tools or hire a dev just to enable bundles. Let's talk about what's different and frankly, better with Loop:
With Loop Subscriptions bundle builder, you can:
Brand consistency matters. Loop ensures your bundle offerings reflect your store's aesthetics by
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A good customer experience is critical. Loop enhances the shopping experience with functional aspects like:
Loop doesn't just enhance the front-end experience, it also streamlines backend operations.
Do you have a product that flies off the shelves every week? Awesome. Now, pair it with one that’s collecting dust. Why? Because pairing your fast sellers with slow-moving inventory will help your inventory flow. You will move more items overall, avoid product stagnation, and keep your warehouse a bit freer to breathe. Just make sure the bundle still makes sense to the customer - think in terms of complementary use, similar benefits or simply creating a "complete the experience"
Let's be honest, "Starter Kit - Bundle 1" isn't that exciting.Your bundles could use a name that makes your customers smile, stop scrolling, or at the very least say "ooh, what's this?" An engaging, a catchy name can make your offer go from "meh" to "I need this. For Example names like
Your brand has a personality - let your bundles represent that personality.
Why should somebody choose your bundle instead of buying the individual products or even worse, from a competitor? Don’t make them guess. Be explicit: Are they going to save money? State the amount. Is it simply more convenient? Explain how it simplifies the process. Does it help the consumer reach a goal faster? Make that the headline.
Example:“Buy all you need to stay groomed in 1 click. Save 20% and know you'll always look sharp and no more guesswork.”The copy for your bundle should be focused less on what's in the bundle and more on what it will do for the consumer.
Bundles that provide a small discount (e.g., in the range of 10-20%) perform better. It’s not simply the discount which produces increased performance, it’s the perception of value. Customers love feeling like they are getting a great deal or discount, even if it’s only a slight discount, it drives up basket size and it just feels good to bundle up. Pro tip: Use whole numbers for discounts (“Save $10” or “20% Off”) but keep it simple for your customer’s mental math. A bonus move would be If you want to go all in, add a subscription-only price for these bundles a small nudge toward being locked in.
If your bundle is simply a list of the names of the products in that bundle, then you are literally leaving money on the table. Instead, Use high-quality product photos of the entire bundle together, Include lifestyle photos of the bundle in use. Incorporate icons listing savings, free shipping, or customization options. Use consistent designs and branding to keep it all premium.
Loop Subscriptions makes this easy with customizable bundle-builder pages that match your stores aesthetic with no dev help needed.
Do you want to understand what your customers really want when buying a subscription bundle? Ask them. Send a little poll. Maybe run a little quiz. Review the combinations of products that you tend to sell together most often. Usually, the best bundles come from customer behaviors, not guessing. Also, check your support tickets and reviews. Oftentimes, you have golden nuggets in there like "I wish you sold X with Y." When you build around an actual need, customers feel seen, and they convert more.
You could have the best bundles of products, but if no one sees them, you won't make any sales.
Some ideas for placement are:
Remember! Visibility is the key to action! Don't bury the bundles under a dozen clicks.
Subscription bundles are more than just a trend, they are here to stay and represent the future of DTC commerce. They provide customers with the flexibility they desire and provide you with the business stability to grow.
So, why not make it easy?
Loop makes subscriptions smarter. Let's build bundles that actually convert.
