Comparing Loop with?
Looking to boost your revenue and retention on Shopify? It’s time to take a closer look at Shopify subscription bundles. It’s one of the most powerful tools for converting one-time buyers into loyal repeat customers. From wellness items to coffee, skincare, or pet supplies, this article is your guide to:
A Shopify subscription bundle is a curated grouping of products or a customized grouping of products that a customer subscribes to regularly every week, every month, or as you choose.
Unlike one-time bundles, subscription bundles:
If you’re running a Shopify store and thinking about subscriptions, you’ve likely come across two popular types:
They might sound similar on the surface, but they play very different roles when it comes to conversion, retention, and customer satisfaction. Let’s break it down:
This is the classic model that took off with brands like Birchbox and Dollar Shave Club. Customers sign up to receive a curated box of items regularly.
Pros:
Cons:
When it works best:
Shopify subscription bundles, on the other hand, allow merchants to group products that solve a specific need with the added bonus of letting customers personalize, swap, or build their own bundles.
Pros:
Cons:
When it works best:
Let’s compare:
Bottom line: Shopify subscription bundles win on retention, value, and long-term growth. Especially when built with the right subscription app.
| Feature | Standard Box | Subscription Bundle |
|---|---|---|
| Customization | Usually no customization | Customers can personalize/swap |
| Perceived Value | Based on surprise factor | Based on savings & relevance |
| Customer Satisfaction | “Hope I like it” mindset | “This is exactly what I need” |
| Retention Rate | Prone to churn | Higher loyalty + repeat purchase rate |
| Best Use Case | Novelty, gifting | Replenishment, loyalty-driven purchases |
| Customer Choice | Low (pre-set) | High (customizable) |
| Retention | Moderate (burnout risk) | Higher (solves real problems) |
| Perceived Value | Depends (novelty wears off) | High (targeted + savings) |
| Operational Complexity | Low (repeatable logistics) | Medium (requires flexibility) |
Shopify subscription bundles are powerful, but they’re only as effective as the thought and strategy behind them. Here’s a deeper look at best practices that will help you maximize conversions, retention, and customer satisfaction when building subscription bundles on your Shopify store.
Don’t just group random items together. The strongest bundles solve a full problem or need for your customer.
Example:
If you are planning to sell skincare like Rocky Mountain soap, a “Complete Transformative Skincare Line” bundle might include a cleansing oil, toner, face cream, and eye cream would be a great solution.
Why it works:
Pro Tip: Use post-purchase surveys or customer interviews to find out what “problem” your product is solving and group bundles around that.
Static bundles can work for gifting or promotions, but long-term subscribers crave flexibility.
Letting customers personalize their bundle keeps things fresh and relevant.
See how Mammaly gives their customers flexibility to build their own bundle.
What flexibility can look like:
Why it works:
Build with Loop: Loop’s Bundle Builder makes this easy with a smooth drag-and-drop customer experience, no developer required.
Discounting bundles doesn’t mean decreasing prices. The goal is to frame value, not create a race to the bottom.
See how Evereden gives discounts on their bundles here.
Effective discounting strategies:
Why it works:
Pro Tip: Test discount tiers, sometimes a small 10% feels just as valuable as 20%, especially when paired with free shipping or exclusivity.
You’ve got a great bundle, but it needs to look the part. Customers are visual especially when shopping online.
Design tips:
Why it works:
With Loop: You can create fully branded bundle pages that feel like your store not just a Shopify template.
One size doesn’t fit all. Different bundle formats serve different customer types, price points, and goals.
Bundle formats to experiment with:
| Format | Best For | Example |
|---|---|---|
| Fixed Bundles | New customers, gifting | “Starter Kit” |
| Build-Your-Own | Repeat customers, subscription loyalists | “Pick any 5 snacks” |
| Tiered Bundles | Driving AOV | “Buy 2, Save 10% / Buy 4, Save 20%” |
| Mystery Bundles | Discovery, high-engagement brands | “Surprise Me Box – New Each Month” |
Why it works:
Pro Tip: Run A/B tests even changing the name or image layout of a bundle can impact performance.
Don’t just publish your bundle and hope for the best. Promote it across your full marketing stack.
Channels to use:
Why it works:
Pro Tip: Treat your best-performing bundle like a campaign. Build content, ads, and UGC around it.
If you’re serious about recurring revenue, Shopify subscription bundles are one of the best moves you can make. But just grouping products together isn’t enough, the winning strategy is:
