Your Shopify subscription widget is more than just a feature, it’s a direct extension of your brand and often the first point of interaction for customers considering a subscription.
Think about it: this tiny box on your product page is responsible for turning one-time buyers into loyal subscribers. Shouldn’t it look and feel exactly how you want it?
That’s why we built Loop’s Custom Widget feature to give you full control over how your subscription widget looks, feels, and functions.
In this post, we’ll walk you through:
Let’s dive in.
Your subscription widget is the exact point when just browsing turns into actually buying - and hopefully, subscribing. However, it is also the point when many brands fail.
If a subscription widget is wonky, off-brand, or confusing, it can undermine trust. And trust is a big contributor to lost sales and churn before a customer even begins.
Here’s a few reasons why your widget warrants extra love:
In short: design matters. UX matters. And Loop gives you the power to make your widget truly yours.
The Custom Widget is available for all merchants on Loop’s Starter plan or above.
Loop lets you fully design a functional and cohesive subscription experience that aligns with your brand’s principles and aesthetic. No cookie-cutter look. No compromises.
Want rounded corners? A dark theme? Custom hover states? Custom copy like “Join the Refill Crew” instead of “Subscribe & Save”?
It’s all possible with Loop’s custom widget builder.
You’ll find the Custom Widget builder in the Loop app:
Loop App → Subscription Widget → Custom Widget

Before you start customising, make sure you’ve completed these three prerequisites:
Without these steps, your widget won’t appear on your storefront.
Setting up your custom widget is super simple. Here’s how to do it:
Navigate to:
Loop App → Subscription Widget → Custom Widget
This is your main customization hub.
Choose the Shopify theme where you want the widget to appear. Click “Activate”.

Use the built-in editor to make changes to the widget’s CSS. Tweak:
You can go light-touch or get deep into your brand’s identity—it’s all up to you.

Once you’re done editing, hit Save. Your changes will instantly reflect on your live product pages.
You can go back and adjust things anytime, no need to reinstall or redeploy.
We built this feature after talking to dozens of Shopify merchants who wanted:
Now, merchants on Loop’s Starter plan and above can:
✅ Tailor subscription messaging
✅ Match widget styling to product pages
✅ Improve mobile-first performance
✅ Drive more conversions with cleaner layouts
We’ve packed this widget feature with maximum flexibility, so you can mould it to your exact vision.
Want to see it in action? Check out this quick demo or reach out to our support team.
Need help? Email us anytime at support@loopwork.co, we’re always happy to guide you through your widget design.
With Loop’s custom Shopify subscription widget, your product pages don’t just offer subscriptions, they sell them.
When the widget looks good, works seamlessly, and reflects your brand identity, it becomes a high-performing part of your store, not a distraction.
So if you’re on Loop’s Starter plan or above, go ahead make your widget yours.
Style it. Customise it. Convert more subscribers.
👉 Book a demo and see how Loop’s custom subscription widget can level up your store.