Customize Your Shopify Subscription Widget Like a Pro with Loop
Your Shopify subscription widget is more than just a feature, it’s a direct extension of your brand and often the first point of interaction for customers considering a subscription.
Think about it: this tiny box on your product page is responsible for turning one-time buyers into loyal subscribers. Shouldn’t it look and feel exactly how you want it?
That’s why we built Loop’s Custom Widget feature to give you full control over how your subscription widget looks, feels, and functions.
In this post, we’ll walk you through:
- Why customizing your subscription widget matters
- What you can do with Loop’s Custom Widget
- How to configure it step-by-step
- Pro tips to get the most out of your widget setup
Let’s dive in.
Why Your Shopify Subscription Widget Matters
Your subscription widget is the exact point when just browsing turns into actually buying - and hopefully, subscribing. However, it is also the point when many brands fail.
If a subscription widget is wonky, off-brand, or confusing, it can undermine trust. And trust is a big contributor to lost sales and churn before a customer even begins.
Here’s a few reasons why your widget warrants extra love:
- It’s the decision point - this is where customers decide to subscribe (or not). Clarity of choice and attractive design = more conversions.
- It reflects your brand – if it does not align with your store look and feel, it seems like an afterthought.
- It affects retention – when customers understand the terms (when they will receive deliveries, subscription benefits, cancellation policy), they are more likely to stay around.
In short: design matters. UX matters. And Loop gives you the power to make your widget truly yours.
Introducing Loop’s Custom Widget (Growth Plan)
The Custom Widget is available for all merchants on Loop’s GROWTH plan or above.
Loop lets you fully design a functional and cohesive subscription experience that aligns with your brand’s principles and aesthetic. No cookie-cutter look. No compromises.
Want rounded corners? A dark theme? Custom hover states? Custom copy like “Join the Refill Crew” instead of “Subscribe & Save”?
It’s all possible with Loop’s custom widget builder.
Where to Find the Custom Widget
You’ll find the Custom Widget builder in the Loop app:
Loop App → Subscription Widget → Custom Widget
Before you start customising, make sure you’ve completed these three prerequisites:
- Set up Selling Plans in Loop
- Map Products to those Selling Plans
- Install the Widget on your Shopify theme
Without these steps, your widget won’t appear on your storefront.
How to Configure the Custom Widget (Step-by-Step)
Setting up your custom widget is super simple. Here’s how to do it:
Step 1: Access the Custom Widget
Navigate to:
Loop App → Subscription Widget → Custom Widget
This is your main customization hub.
Step 2: Activate It on Your Theme
Choose the Shopify theme where you want the widget to appear. Click “Activate”.
Step 3: Customize the CSS
Use the built-in editor to make changes to the widget’s CSS. Tweak:
- Fonts and font sizes
- Button styles
- Colors and gradients
- Padding, margins, layout structure
- Hover states and animations
You can go light-touch or get deep into your brand’s identity—it’s all up to you.
Step 4: Save and Preview
Once you’re done editing, hit Save. Your changes will instantly reflect on your live product pages.
You can go back and adjust things anytime, no need to reinstall or redeploy.
Why Brands Love Loop’s Custom Widget
We built this feature after talking to dozens of Shopify merchants who wanted:
- More control over branding
- Better mobile experiences
- The ability to test different layouts and copy
- Seamless UI/UX integration without dev overhead
Now, merchants on Loop’s GROWTH plan and above can:
âś… Tailor subscription messaging
âś… Match widget styling to product pages
âś… Improve mobile-first performance
âś… Drive more conversions with cleaner layouts
Bonus: Widget Customization in Action
We’ve packed this widget feature with maximum flexibility, so you can mould it to your exact vision.
Want to see it in action? Check out this quick demo or reach out to our support team.
Need help? Email us anytime at support@loopwork.co, we’re always happy to guide you through your widget design.
Final Thoughts: Your Widget, Your Rules
With Loop’s custom Shopify subscription widget, your product pages don’t just offer subscriptions, they sell them.
When the widget looks good, works seamlessly, and reflects your brand identity, it becomes a high-performing part of your store, not a distraction.
So if you’re on Loop’s GROWTH plan or above, go ahead make your widget yours.
Style it. Customise it. Convert more subscribers.
Want to Try It Out?
👉 Book a demo and see how Loop’s custom subscription widget can level up your store.
Emma oversees Loop’s marketing strategy with a blend of creativity and data-driven know-how. From building buzz around new products to championing growth for Shopify-powered businesses, her work helps shape Loop’s brand and drive success in the DTC subscription space.
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